We are starting up a direct sales company called “Padi Connection” marketing to average female consumers in Sierra Leone, West Africa. The business model is similar to Avon’s direct sales network, but where Avon targets the middle class we are targeting “the base of the pyramid”.
This will be a pilot of the business model, which means we are prioritizing presentable graphic design work, done on budget and on time.
(1) A range of logo designs for the name “Padi Connection”.
(2) An 8-page catalog presenting a picture of the product, the price and stock imagery background. Sourcing stock background imagery will be necessary.
The logo: The word “padi” means “friend” in Sierra Leonean Krio. The name “Padi Connection” is a reference to marketing through social networks. Other central themes are delivery, the use of a catalog and giving advice.
The catalog: The body of graphic design work will be integrating a picture of the product with a price box and background imagery. The background imagery will be sourced primary by the freelancer. The background should demonstrate the product, showing how it’s used, applied, enjoyed, etc. We prefer models in the background to be African, but it’s not a requirement.
The catalog’s table of contents will be the following
(1) Cover page with logo
(2) Locally produced baby food, with nutritional & use information
(3) Hair attachments: braided attachments and weave-ons
(4) Hair relaxer
(5) Soap and roll-on deodorant
(8) Simple graphical explanation of direct sales business model & customer complaints call-in line
Programs: We’ll have to be able to edit the catalog when we’re finished. We have Microsoft Publisher so we suggest using that program, but would be open to other cheap alternatives.
*Please only apply if you can complete by the delivery date.
*Send in some sample logo designs and anything like catalog work.
*Reference a few ideas on where you’ll generate the stock imagery.
*Bidding period ends 23 April 2013.
*Escrow payment with transfer at successful completion
*Logo designs: ASAP and no later than 26 April 2013.
*Catalog: Must have first proofs by 30 April 2013 for final delivery on 2 May 2013.
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