I currently have a logo and lots of marketing materials (both hard and soft copies). I'm in the process of updating my look.
We're a bookkeeping business (targeting micro & small businesses), as well as a bookkeeping franchise (mainly mums wanting to build their business around family commitments). While the current logo is distinctive, it has been identified that I need to refresh which would present a stronger, more serious image to potential clients and franchisees.
To maintain a connection with the value and trust already established in the Miss Efficiency brand, the revised logo will need to retain some element(s) of the established look and feel - the project would be more one of refinement and progression, rather than re-invention. It would be preferable to retain the colour purple, but a stronger colour purple, rather than the current pale purple/blue. I've attached my current logo & some images here, and my current website (although that's in the process of being upgraded also) can be viewed at www.missefficiency.com.au.