Product Logo Design

A. summary of product Product's name: 'SUP Connect' A soon to be launched media website for a water sports called stand up paddling (sup), where the person stands on a board (much like a surfboard) and uses a paddle to propel him or herself through the water, be it in the surf, lake, or river. Sup Connect will be a hub/center for the sport, offering everything sup (news, videos, photos, forums, blogs, tutorials, ...) and connecting stand up paddlers world wide through an online social network community. B. logo design criteria - all you need to know 1. one color 2. mark & type 3. visually friendly 4. landscape layout 5. vector format C. logo design criteria - detailed directions 1. one color Logo must be monochromatic (one color) and work either all in black or white. That is, designer should create logo that works either as a black logo on white background or white logo on black background (see attached files for examples, especially adidas black and white samples). 2. mark & type Logo must have both a mark (symbol) and type (text) and each must be uniquely designed such that even without each other they still can be identified as the product's logo (see all attached files for examples). 3. visually friend Logo must be such that it can be easily seen and recognized even from a distance. That is, designer should avoid light fonts (like Helvetica Nue Light and Ultralight) and also avoid highly intricate designs. Simplicity is key! (see attached files for examples) 4. landscape layout Logo design must have mark on the left and type on the right, following a landscape layout. Roughly as a guideline, designer can play around 4:1, 5:1, 6:1, or 7:1 aspect ratio (ignore this if you think it's too much detail). The important point is for logo to be in landspace layout. 5. vector format Logo must be vector and available in .ai .eps .pdf None vector mock ups are perfectly acceptable during design progress phase. But final version must be vector and available in the formats above.