We are a cool brand of fashion accessories for teens, sold internationally in over 20 countries. We need graphic work done often, for us and for our clients who sell our products in about 20 countries.
In this project, we would like to create a catalog targeting wholesale customers that can buy our collections or parts of them, to sell in special displays inside various types of shops.
The objective of the catalog is to show each type of display, with the product options to be sold on this display.
Catalog should be in A4 pages, printed on both sides. They will be in a folder so that pages can be easily added and removed.
The catalog needs to have:
Front and Back Covers, and possibly section separators. All this will be according to our brand identity (logos, pantones, etc. will be provided by us),
Left Page will include a picture of a stand and exhibition options, a brand image (a model showing some of the products) some text with specifications of the display (how many units it can carry, dimensions, etc.)
Right Page will include pictures of selected products from the specific collection, to be shown in a nice, creative layout.
For example, one page will be for Sunglasses. Here we need to show a table-top and a floor display, a small table showing dimensions and capacity of each stand, as well as a model wearing one pair of sunglasses from our latest collection.
On the opposite page we will have 10 t0 15 pairs of sunglasses out of the 30 or 40 available in this collection, so that people can get an impression, but no need to put all products and make the page too busy.
We will have about 8-10 different displays/collections on this catalog.
We will provide sketches of stands at first, until design is done, so they can be easily replaced with real photos before completion. Regarding products, we will provide sketches or real photos, depending on timing.
We would like the job to be done in InDesign so that we can later make small changes by ourselves, add another page, and change some pictures, etc.
The first milestone will be to see an example of a stand page, and a product page, before continuing on to the rest.
We can provide pictures over dropbox, and final results should also be uploaded to a shared dropbox folder we will create.
We would like to start as soon as possible.