Audience - Pet Owners (family orientated 25 - 50 years of age who regards their pets as family members) - initially canine focus but please design for increased product lines in mind e.g. feline. They will use the website to purchase a subscription for a dog box but may also purchase secondary merchandise e.g. branded clothing supporting the website etc. They may sign up using the landing page to receive monthly emails and updates regarding, news, product developments and newly established relationships with suppliers and shopping discounts. Visitors who have not registered will be able to access the blog - which provides the same information as the emails sans the discounts and with a delayed release. The audience should feel that the site is owned by someone who cares about the visitor's relationship with their dog/pets, welcomed to an amazing community, that the visitors are excited about their new subscription and should feel the need to share with their friends on social media i.e. integration with Facebook, Pinterest, Twitter, Google +, MeetUp (if possible). Testimonial page should allow both a written submission (textbox) and instagram integration
Copywriting is provided so there is no need to cater for it but the persona behind the copywriting is a bubbly, excited one. See [url removed, login to view] as a reference. The Logo is provided and carte blanche for the design and the use of colors but it should fit with the responsive web design and provide the family orientated experience. Basic Wordpress Account that is hosted with a WooCommerce Plugin and Google Analytics is also provided. Please use the Apple website for inspiration as to organization and structure. Content required is in the first paragraph - while I have tried to be as thorough while allowing liberty in design, if further questions arise, do not hesitate to contact me.
Short term goals for the site is to be relatively dynamic and easy for computer noobs to edit e.g. add products, copywriting, blog posts, insert images into blog posts and the about page etc. Website should generate new leads, sell products and provide customers with information about the brand. Paramount is the fact that they can trust the website - therefore a footer banner with Excitement Monthly, Satisfaction Guaranteed, Easy Payment, SSL Encryption, No postage costs is ideal. Visitor Payment is via Stripe. Account is ready.
Long term goals is aiming for automation of the subscription process.
15 freelancers are bidding on average $739 for this job
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