• Slogan or Tagline: Coming up with a creative marketing phrase to best show the brand/company values.
• Brand Mark: Create and design a logo that presents the company business/values/essence best.
• Brand Mark Guidelines: Set rules and guidelines for the brand mark different usages and utilization
• Social Media Handles
• Brand Personality: Set the brand identity characteristics: how the brand thinks, looks and speaks.
• Brand Colors: Set the brand primary and secondary colors
• in RGB, CMYK & Pantone formats. for printing website and apps,
• Brand Fonts: Set the brand fonts in the required languages Default: Latin and Arabic typography.
• Graphical Elements: Design an artwork or several artworks to be used as decorative elements in the brand applications, these
• artworks could be in the shape of icons, patterns or illustrations.
• Photography Guidelines
• Set an art-direction or mood for the photos to suit the brand/company look and feel.
• Illustration Guidelines
• Design all corporate papers with the identity elements, these corporate papers include: Business cards, letterhead, Receipts, Invoices, stamp
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