• Company name and logo
• Contact details (city, e-mail, mobile)
• One line that clearly describes the concept/product/service
o Bad example: We are redefining the quality of healthcare
o Good example: We are building a chain of affordable pediatric clinics in tier 2 cities
Overview of your solution (2-3 slides)
• What is the problem or opportunity you are addressing
• Your solution i.e. how you are addressing the problem
• What is the value proposition of your offering?
• What is your ‘defensible’ competitive differentiator
• Why is your differentiator defensible?
Product / Technology (1-2 slides)
• Explain the key features of your product / service / solution
• Highlight the uniqueness of the technology and application and not the technical details
of the solution.
• Provide links to reference material, if any (e.g. videos, etc.)
• Provide screen shots of portal/app or photographs as relevant
Business Model and Business Case
• Explain your current and possible revenue streams
• Explain your business model (i.e. who will pay, how much, to whom, and at what periodicity).
• Unit economics
Example of a business model
“We have a B2B2C model. We will charge parents Rs.250 per child per month. This
will be collected by the school from parents who subscribe to our service and will be
paid to us at the beginning of every quarter.
Students will be pre-registered but subscription is not compulsory and parents can
choose to opt out. School will keep 20% of total revenues, which we will give them at
the end of the year on achieving a pre-agreed minimum revenue commitment.”
• Who is your target customer?
• Which markets are you addressing?
• What is the size of the market opportunity?
(Do not mention broad industry numbers. Be more specific about how you arrive at the market
Example of a market sizing
In India, there are ____ number of parents who will buy our service at Rs/$_____
This translates into a market potential of Rs/$_____ per year. In year 3, we plan to
tap US and Canada, and the size of the opportunity there is Rs/$_______ (No. of
parents ______ x Price per year_____)
• Who are you competing with?
• What are your competitive advantages? (Note: a comparison chart is usually not seen
seriously by investors because all presentations tend to show a comparison chart that will be
favorable to your solutions/product)
Current status and traction
• What is the current status of your product / solution? (Highlight the product road map
if product is not fully developed, or if there are significant additions planned)
• Explain your current traction – number of customers, revenues, etc.
• Give highlights of your customer conversion metrics (e.g. MAU/DAU, repeat purchases, etc.)
• Highlight what will each member of the team do in the venture, and why he/she is best
suited for the role
• Indicate the % of equity held by founders – also mention if they are full time or not
• Highlight key team members other than founders and advisors (if any)
• Highlight your sales and marketing plans
• Indicate how you plan to expand / scale up
Financials - current and projections
• Summary of your business plan excel sheet for 3 years (Note: the detailed excel sheet is
NOT required. Just key figures at annual level for 3 years is sufficient for the preliminary evaluation.
If there is sufficient interest from investors in the venture, then they will evaluate your excel sheet and
business case in detail)
• How much investment are you seeking, and at what valuation
• Highlight how long this investment will last, and what you will achieve with that
• Indicate whether you will get to self-sustainability with the current round, or how much
additional capital will be required post this round
• Mention if there are other co-investors (or others who have already committed)
• Mention previous investment history including year, amount and investors.
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