My name is Ryan. I'm the founder of 'REVA AMORE'. A men's clothing brand born out of Liverpool, England.
The business will launch as an eCommerce retailer, with a range of underwear, t-shirts, and polo shirts.
Our mission statement is to provide consumers with practical, environmentally conscious apparel made in Great Britain. The target demographic will be males in their 30's who feel they've outgrown street wear, and are edging more toward a smart-casual aesthetic, similar to Calvin Klein, Ralph Lauren, or Hugo Boss.
REVA AMORE aims to connect with those who strive to better themselves, and their community. This concept is close to my heart as in 2018, my Father was diagnosed with a form of dementia that was brought on by years of alcohol abuse. This made me reflect on my own lifestyle choices. Being a Dad at 31, and having been overweight all of my life, and partial to drink and recreational drugs since I was 15, I decided to make a change.
I've since lost 4 and a half stone, and celebrated earlier this year by raising money for cancer awareness to compete in a charity boxing event.
I am aware that with the access of information so readily available at our fingertips, our popular culture is advancing in social awareness, and environmental consciousness. REVA AMORE intends on building a community around these ideals.
I am searching for a freelancer to design a brand logo. One that reflects the key selling points of REVA AMORE apparel:
* All garments are made in Great Britain.
* The clothing will have a minimalist design aesthetic, for those favouring the smart-casual look.
* Reva translates as 'the one that moves', with 'Amore' representing love, desire, and affection.
* The brand will be environmentally conscious, and also intends on raising awareness for a number of charitable causes to better people's lives, such as food banks, and mental health awareness.
I require two styles of logo... One in high detail that can be used for brand awareness and DTG printing, and another version of the logo which will translate well when embroidered onto clothing.
I've been toying around with a couple of ideas myself. One is a modern take on the Union Jack, and another is of a Liver Bird taking flight, kind of like a phoenix rising from the ashes (an image of self improvement or being reborn).
As this logo will be used on social media platforms, apparel, and advertisements, I will require a vector file, so the size can be scaled as required.
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