I'm looking for a creative branding consultant which can evolve our existing branding into the modern day appeal - using what we have in place and pulling it together - Not looking to completely reinvent the wheel here.
What are we?
Family operated Company with over 40 years of Hospitality Service Skills
5 Hotels over Scotland - all 3 Star Accredited Hotels
Each Hotel has - on site Restaurants and Function/ conference Rooms.
Trading and expanded as a Hotel Group for over 15 years +
What are our values?
We are genuinely caring Family operating group who cares for guests needs, giving our own personal touch and we will bend the rules to make your stay enjoyable.
Great Customer Service, Excellent Food and clean comfortable rooms - tastefully designed.
Formerly, Customers knew us as individual Hotel's we are working on defining ourselves as a Group.
Not aiming to be 4/5 Star but we are damn great 3 star - over used the word 'Luxury' in the past.
As we expanded, each Hotel came with their own Logos and individual characteristics - albeit the building, location, décor, facilities provided. We aren't a 1 box fits all type of Company we work on each Hotel's strengths.
What do we look like visually - logo wise? Ok this is the messed up part!
1) Family Crest Logo - emotional tie to Family - gives impression of royalty and prestige - play on Family Name - than the actual Hotels. This was about 14 years ago!!
Coat of Arms type Crest logo
Colours - Antique Gold and Clarinet Red
2) A simplified version of Crest - second logo is just Hotel Name with a King Crown above it. -
We focused in getting all Hotel Signage the Same + created a Company Group Logo.
Colour - On Letter headed paper - logo antique Gold - then A4 paper boarders have both Clarinet Red and Gold Strip in 3:1 ratio of thickness.
3) Website - uses the above no 2) version of Logo (simplified) but now in a Black and White Fashion - Gives Impression of High Class look and feel - butttt we aren't per say!
What do we want:
Well we are investing money in new External Signages for one of the Hotels - which gives us a great opportunity to step back and revaluate how do we look and are we really that.
Hoping to create External Signage which can be rolled out to all other Hotels and incorporate into our stationary, website and advertising material.
Ideally wanting Consumers to be able to brand identify.
Have you ever worked with a Company in using/ improving their existing logo's?
What are we going to do firstly with these logo's/ branding:
1) 1 Hotel Branch is looking for New External Signages - either Bronze, Cast, LED - Looking for Suppliers to do this job - quotation required:
2 Grand Enterance signs
3 Door Entrance Signs
1 Pillarbox Sign
2) Improve Website to follow suit
3) Update all stationary to include:
Bu iş için 30 freelancer ortalamada £62/saat teklif veriyor
Hi there! I'd like to help you on this. I have a keen eye and go deep in understanding every project I work with. Can I see what you currently have? Let's talk more. Alexander.