I work sales and marketing for a small company which has grown quite substantially in the past 2 years due to our E-Commerce growth.
As part of sustaining this growth, we wish to invest in a company/product catalogue. We sell commercial cleaning equipment primarily on a B2B platform and are therefore looking for a clean concise catalogue that shadows that of our competitors. We want to broadcast what products we sell, what the benefits of these products are and the various parts and accessories available.
We have a very large range of photos and imagery to cover the whole range of machines so obtaining these is not an issue. We are simply looking for someone who can create an effective cover page, and an appropiate layout/design for the products.
Please make your bidding clear, priority will not be given to the lowest bidder however please be aware that we are a small, but growing company that will continue to depend on a free lance graphic designer should they fulfill their role adaquetly in this project.
To all potential bidders
I would very much like to see some PDF or JPEG's of any catalogue work you have taken part in. This will go in your favour if you can provide some detail into previous experience in Catalogue production.
The proposed catalogue is a business to business publication. It will serve as a bi-yearly issue to a mix of both current and potentially new customers
The proposed size of the catalogue is going to be approximately 32 pages. A4 size pages are currently the preferred method of production, but we are willing to hear other sizes and recommendations from others who have done this sort of thing before.
The following is going to be a break down of what we believe will be the rough layout
Has to be eye catching, you can mix both stock photography or our current images of our shop front/logo
Has to be a brief message from the company along with a mix of our contact details. We’d like to give suggestions to customers on how to order and who to contact if they have any problems. This will take up the full inside cover and be glossy/thicker paper.
To the right of the inside cover, this will be an index of what is going to be inside of the catalogue itself. This is still very much preliminary but we want it to be broken down into the following categories
Domestic Vacuum Cleaners
Commercial Dry Vacuum Cleaners
Commercial Wet and Dry Vacuum Cleaners
Industrial Vacuum Cleaners
Specialist Vacuum Cleaners
Carpet Cleaning Machines
Small Scrubber Driers
Medium/Large Scrubber Driers
Ride on Scrubber Driers
Each section can be the same in terms of layout and design however we would maybe like different colours for each individual section. Perhaps a coloured bar at the top of the page would indicate which section.
The start of each section will include a buying guide to allow the customers to chose the correct machine for their situation. This will prove useful as it frees up time of our customer service team (me actually!) to handle more sales calls and less time consuming questions on what machine should a certain person buy.
We are also like to add some individual pages for “star products” in our range that we would like to dedicate a full page too. Perhaps some real life shots coupled by comments from our current customers would prove useful here.
In terms of the volume of products in each section, you are maybe looking at 10-15 individual items. This can be narrowed down if required (for layout purposes) but we would ideally like to stick to this throughout.
I’d like to again add this this is simply a layout and design job, you will most likely be producing little if any at all of the content, simply using what we already have (which is quite a bit) along with any stock imagery that you think may prove useful to have.
You can find information from some of our current suppliers on what we are likely to sell at
40 freelancers are bidding on average $813 for this job
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