The rise in video content online has seen a huge increase in marketing gurus using the medium to promote products and services effectively across the web. In fact, it has been estimated, by [login to view URL], that 79% of all internet traffic will be video content in 2018. Video marketing is extremely popular at the moment and that popularity is only going to increase year on year, as we see video engagement rates grow massively and rapidly. The use of social media makes for the perfect platform to push videos to a wide audience, and today’s high-tech devices mean your audience can be reached anywhere and at any time.
Businesses today take on a lot of varied work, and it is rare for any employee to be focused on one area alone, and this is even more so the case for marketers who are often taking on the role of IT experts, content writers, designers and much more. It is often the case that a business will have some video footage to promote their company, however, they are less knowledgeable when it comes to editing this footage into a cohesive and high-quality video. Whilst some marketers might have a few basic video editing skills or be prepared to teach themselves the basics using online tutorials, video editing is a specialist field and if done to a poor quality your video will not give the desired results.
1. Experienced Professionals
Small businesses who only need to make video content to promote their products and services usually don’t have the required skills to effectively edit videos in house.
2. Quick Results
Professional video editors have the expertise, equipment, and experience to complete an outsourced video editing project quickly and effectively.
3. Professional Equipment
Companies that choose to edit their video footage in the house will often purchase a free or fairly cheap video editing software that won’t give them the highest quality finish and results they are after.
4. All-in-one Service
Many individuals with a lack of experience in video editing will consider it to be the process of cutting and trimming footage into a desired video length and order.
5. No Commitment
When you choose to outsource your video editing, you are giving yourself full flexibility on the services you require. There is no need to make any long-term commitment, if you need one video editing then you can place an order for just that.
6. No Up-front Investment
If you decide to go down the route of editing videos in house, there will be an expensive up-front investment to be made, including equipment, software, and training.
7. Relevant and Updated Service
As mentioned above, video editing is always evolving, and the benefit of having a seasoned professional on your side is that they will be up to date and on top of the ever-changing market.
8. Complete Control
Even though you are not completing the work in-house, there is no reason why you shouldn’t still have full control when you<a href="[login to view URL]">outsource video editing requirements.</a>
9. Guaranteed Talent
When choosing a professional video editor, you are guaranteed a level of talent and skill that simply isn’t available if you try to handle all video editing needs in house.
10. Expert Resources
As well as having excellent talent available, and high-end technology and software, professional video editors will also have access to other expert resources you might not even have thought of.
11. A New Perspective
It is one thing to have your own ideas and vision for a marketing video, but it can be extremely useful to have another point of view to give their input as well.
12. Save Time
If you choose to go down the route of editing all videos in house, it will take a substantial amount of time. Getting staff trained initially will be time-consuming, and then on an ongoing basis the time it takes to edit a video can be lengthy.
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