Social Media Campaign for Tradie Info Pack

I’m getting ready to release a brand-new Information Pack created exclusively for tradies and I need a results-driven social campaign that converts interest into sales from day one. Here is what I have in mind: • Platforms: The campaign must run simultaneously on Facebook, Instagram and LinkedIn because that’s where my tradie audience is already active. • Objective: Purely sales focused. Every creative, caption and call-to-action should funnel prospects toward purchasing the pack, not just “liking” a post. • Creative approach: I’m open to any mix of images, short videos, reels or simple infographics—as long as each piece clearly shows the value of the pack and nudges the viewer to buy. If you feel a certain asset type will outperform the others, propose it and let’s run with it. • What I need from you – A concise launch strategy outlining campaign structure, messaging angles and suggested budget allocations per platform. – All ad copy and organic post captions, written in a tone that resonates with tradies (straight-talking, benefit-driven, no fluff). – Finished creatives: ready-to-upload images, video edits or infographics sized correctly for each platform. – A basic performance tracking sheet so I can see daily spend, clicks, and sales from each platform. Acceptance criteria 1. Sales landing page link is embedded in every ad/post. 2. Copy has been proofed and is jargon-free, practical and tailored to tradies. 3. Creatives align with each platform’s specs and pass ad approval guidelines. 4. Targeting parameters are documented and live before launch. If you’ve already built direct-response social campaigns for trade or B2B products, I’d love to see them. Let me know your proposed timeline and how soon we can go live. I will need all social media accounts created from scratch. I have setup the website and payment systems already and just require a 6 month weekly social media campaign to drive sales to the website for sales

Project ID: 40315503