I am working as a developer for many years, my career includes a tenure of many years at multiple software houses.
I have worked at multiples projects in my career, which includes bidding, Web Development, troubleshooting, consultancy, project handling, and back-end Support in many years of experience.
besides the adwords you also need to decide the primary objective of your website it must be tutorial, customized on daily basis so that you can leverage in the means of web traffic.