Large Facilities Maintenance B2B company looking to revamp Welcome Series emails with fresh email designer eyes. Candidate should have online portfolio of email design or email/digital template work to review. Additional information, assets and ideas will be provided to expand on email feel to the winning candidate. HDS specific NDA required before work can begin.
Current email welcome series examples attached. B2B focus on products to meet business needs. Welcome series has 5 emails to introduce our website to new customers.
1. Welcome -Welcome to our list. What to expect from our brand. Browse our site )
2. Saved Lists - Focus on most popular website feature.
3. Quick Order - Focus on time saving quick order feature.
4. Social - Call out to join into the social conversation for our brand.
5. Order History - How to info on navigating through your order history.
Project Description & Scope:
We're looking for a clean, more modern approach to our layout and marketing visuals. Email target group are heavy Outlook users, generally 30+ yrs old, not usually technology proficient. Ability to transform our current emails into a more simplistic, easy to understand at a quick glance, and informative email through design is the end goal. Attached examples show some inspiration towards a new design.
1. Target - Cleaner look of top major hero image design. Stacked secondary marketing messages, if needed.
2. Boden - Bordered design incorporating company colors. Stronger top hero images. Secondary marketing messages marked in contrasting company colors.
3. Saks - Too copy heavy. Good use of negative space. Numbered email delivery to let the customer know how far along they are in the email journey. (Might not be applicable, but the customer understands the journey they are about to go through)
Full HTML template with marketing designs set within template would be ideal. Price can be negotiated if only Photoshop renderings of marketing hero images or a template mock up can be provided. We're open to discussion for the right candidate.
Please let me know if you have any questions and thank you again for your time to review this project.
HD Supply FM