I would like to hire an Illustrator
£250-750 GBP
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I'm looking to self-publish a book about product management, titled "As I learn: My Product Management Toolkit". My plan is to launch book chapters as soon as they're done; getting iterative feedback, using a tool like LeanPub. My aim with this book is to provide an easily digestible repository of tools and techniques for product managers with 1-2 years of experience.
Introduction:
Goal: To explain the ‘what’ and ‘why’ behind this book, explaining both my goals with this book and using my journey into product management as a relevant story to illustrate.
This is the high level structure of the book:
Why this book?
My journey, learnings and why I created a toolkit (blog)
Book rationale / goals / outcomes
Book structure
For whom?
How to use this book (chapter structure)
Chapter 1 - Hygiene factors for every product manager - Your Role:
Goal: To offer the reader solid foundations for the rest of the book, starting right at the beginning (more experienced product people could skip this chapter).
What is a product?
What is product management?
Curiosity
Asking ‘why’
What product management is NOT?
Product Janitor
Saying ‘no’
Bust some myths
Storytelling
Chapter 2 - Hygiene Toolkit for Product Managers:
Goal: To present a toolkit for those readers who want to make sure they’ve got the ‘product management basics’ covered.
Curiosity
People skills
Collaboration
Stakeholder management
Communication skills
Active listening
Agile, Lean, XP - working iteratively
‘Customer Feedback Early and Often’
Feedback - giving and receiving
Influencing (without authority)
Problem solving skills
Owning the ‘what’ and ‘why’ of your product (portfolio)
Acting as a facilitator
Prioritisation skills
Product Retrospectives
Planning
Asking ‘5 Whys’
Storytelling
Customer Research
Chapter 3 - Your [target] customers:
Goal: To stress the importance of customers, and how - as a product manager - it is absolutely vital to learn constantly from your (target) customers.
Why everything begins and ends with customers
Debusting customer myths (wish lists, owning customer relationship)
Design Thinking vs Build It And They Will Come
Who are your customers and what are their problems / needs, why?
Jobs-to-be-done framework
Continuous learning / discovery
How to create habit forming products that meet customer needs?
Build - measure - learn lifecycle and continuous discovery
Lean UX - Assumptions / Hypotheses
Design Thinking
Assessing / validating opportunities
Cost of delay
ROI
Value of Customer Research
Value of using customer / behavioural data throughout the product lifecycle
Customer Research - Start Simple
Chapter 4 - Your Customer Toolkit:
Goal: To provide the reader with some simple tools and techniques on how to best engage with customers, learn from them and feed learns back in the product development process, managing the product throughout its lifecycle.
Problem Statements
MVP or MLP
Customer empathy (vs ‘Veil of Ignorance)
Demand testing
Assumptions
Hypotheses
(rapid) Prototyping
User Personas
Jobs-To-Be-Done
Customer research methods: quant and qual (e.g. data hypotheses; interviews; observations; Guerilla Testing)
User segmentation
User psychology
User behavior
User interviews
Surveys
Customer Panel
Experience Mapping
User research; learning about user research
Chapter 5 - Your Day-To-Day Product Management:
Goal: Once I’ve outlined the fundamentals of being a product manager, the goal now is to explain the different responsibilities in managing products throughout their lifecycles, and what that that means for the reader’s day-to-day product management.
Why do product managers need to look at the day-to-day (as well as looking forward, thinking strategically)?
What are the common tenets of day-to-day product management and why?
Who are common actors in day-to-day product management?
How to best collaborate with these actors on a day-to-day basis?
Common outcomes of day-to-day product management
How to reflect and improve on your day-to-day product management
Knowing when to kill a product or a feature
Chapter 6 - Your Day-To-Day Toolkit for Product Managers:
Goal: To provide the reader with a good set of tools and (soft) skills that I believe will put them in good stead when maging products on a day-to-day basis and tackling common challenges or questions.
Creating and managing a product backlog
How to make product decisions?
(Socratic) Questioning
Prioritisation techniques
Influencing techniques
Decision log
Writing users stories and test scenarios
How to present back value delivered
Collaboration techniques
Ceremonies
Playing Devil’s Advocate
Saying ‘no’
People skills / managing people
Influencing without authority
Receiving ‘no’
Knowing when to kill a product or a feature
Chapter 6 - Product Strategy - Your Product Outlook:
Goal: Once I’ve outlined the fundamentals of being a product manager, the goal now is to explain how you can always be one step ahead when it comes to the direction of your product or portfolio, assessing opportunities and making tough decisions throughout the product lifecycle.
Why do need product managers to do to look forward and be strategic about their product or service (as well as managing the day-to-day)?
(Understanding your) Competitive Differentiation
Product lifecycle
Designing your product’s value proposition
Experience mapping
Operating in dynamic or volatile market and organisational environments
Managing the product lifecycle
OKRs and goal setting
Disruptive market trends, legislation, market entrants or technology
‘Pivot or Persevere’ - deciding to kill products or features
Quarterly product strategy meeting: a board meeting for product
Chapter 7 - Product Strategy Toolkit for Product Managers:
Goal: To make the process of ‘looking forward’ easier and less daunting for (some of the) readers, by providing relevant tools and techniques to help ‘contextualise’ product management.
What is a product vision and how to create one?
What is a product mission and how to create one?
What is a product strategy, how to create and manage?
What is a product roadmap, how to create and manage?
What is a product backlog, how to create and manage?
How to evaluate your market environment, client segments, needs and competition?
Watching and validating trends
Assessing market viability
Unit economics and profit and loss
Assessing market opportunities
Trend watching - exploring and validating
OKRs and goal setting
Visioning workshop
KANO
Competitor & Differentiation mapping
Value Proposition Map
Product Lifecycle Management
Business Model Canvas
Lean Canvas
What is scenario planning and how to best do it?
Product [design] principles
Quarterly product strategy meeting: a board meeting for product
Proje NO: #15312407
Proje hakkında
Bu iş için 24 freelancer ortalamada £575 teklif veriyor
*IT IS IMPORTANT THAT I SAW the description of your project, it's not a "copy/paste bid". Hello. My name is Aveliya. You described what this book is about and for whom it is. But I did not find a word about what, Daha Fazla
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