Influencer Marketing Expert For E-Commerce Brand

Influencer Marketing Specialist – E-commerce Brand (TikTok / Instagram Focus) Company Overview We are building a consumer product brand in the party supplies industry, focused on scaling our independent Shopify store in the US and European markets. Our growth strategy relies heavily on: Influencer marketing (TikTok / Instagram / YouTube) UGC content creation Paid social advertising support We are currently expanding our marketing team and looking for an experienced Influencer Marketing Specialist. Role Overview You will be responsible for building and managing our influencer marketing and creator acquisition system, helping us generate both: Organic influencer-driven traffic UGC content for paid advertising Product exposure in US / EU markets This is a hands-on execution role with strategic input. Responsibilities Identify, contact, and onboard influencers and content creators Manage outreach campaigns via TikTok / Instagram / YouTube Negotiate collaboration terms (paid / gifted / affiliate / hybrid models) Coordinate content creation and posting schedules Track influencer performance and campaign results Build and maintain a creator pipeline for ongoing campaigns Provide insights on what content formats perform best Requirements 2+ years experience in influencer marketing / UGC / creator outreach Experience working with e-commerce or DTC brands Strong understanding of TikTok / Instagram influencer ecosystem Experience managing multiple creators simultaneously Ability to analyze campaign performance and improve results Preferred Experience Experience in US / EU consumer brands Experience with performance-based influencer campaigns Understanding of how UGC is used in paid ads (Meta / TikTok Ads) Familiarity with influencer tools or outreach platforms What We Value (IMPORTANT SECTION) We are especially interested in candidates who can clearly explain: Past influencer campaigns they have managed How they source and evaluate creators How they structure outreach and negotiation workflows Real examples of what worked and what didn’t How influencer content contributed to sales or traffic growth Please be prepared to discuss specific past campaigns in detail during the interview. Compensation Open to discussion based on experience and past performance. Important Note This is a hands-on marketing role focused on growth execution, not a coordination-only position.

Project ID: 40502272