I need a marketing and monetization expert who will help me determine a clear strategy for earning great revenues with an existing soccer website that I am purchasing. Building more traffic will be hard work, and I want to ensure I have a great strategy for increasing and maximizing on the traffic that I do have so I can earn as much revenue as possible.
This person should be able to help me craft a cost effective marketing strategy and should also know effective methods to maximize on that traffic. For instance, which advertising will work best on which type of content (I have news articles, blogs, videos, pictures, and podcasts on my site) How will the user react to the different methods?
I am including a social networking component on my website called jomsocial. How can I integrate this functionality into my overall strategy? Does a user earn points for different contributions made to the site? What do those points get the user?
Please share examples of work that you've done in the past. I already have a design for the new website, and I will be looking to tweak it based on the monetization strategies that you help me put in place.
I will need someone to start working IMMEDIATELY on this.