We provide:
knowledge based intelligent solutions and diligent customer service
dedicated, trained and very professional teams
Our experience count:
in marketing communications, creative development and digital media advertising
Pay per click
In this method of online marketing, digital media advertisements are flashed on the relevant websites as impressions and are accounted on the basis of pay per click.
An advertiser is charged by the way of clicks on the advertisements that takes the visitor to a relevant site or a microsite.
This sort of advertising is best in terms of lead generation and quick sales as it draws the relevant traffic towards the company website due to high visibility.
It is very economical and transparent form as one only pays for the number of times the advertisement has been clicked by the visitors.
Pay Per Click (PPC) Campaign planning is done in two broad Phases:
Campaign Framework
Campaign Optimization/ Management
Campaign Framework:
What is the purpose of Online Marketing:
Branding
Purchase
Lead generation
Signups etc
Doing research:
About your customers
About Your Competitors
About Your domains online presence
Keywords Generation:
Branding based
Competitor based
Product based
Location specific
Bid Optimization:
For CPC model
For CPA model
For CPM model
Writing Ad:
Brand specific ads
Product specific ads
Geography specific ads
Generic ads with Keywords insertion
Image/ banner ads
Launching Campaign:
On the basis of various products
Budget option
Various geographical locations
Campaign Targeting:
Keywords targeted campaigns.
On the basis of keywords searched on search engines
Content targeted campaigns:
Showing text / image ads on other websites related to your product and services
Site targeted campaigns:
Placement of your text/ image ads on selected premium sites purely related to your product and contents
Measurability:
For measurability of campaign we need to insert.
Google analytic code to every web page
Google conversion tracking code on "Thank you" page
Reporting:
Keyword reporting- To check the performance of Keywords.
Adgroup reporting - To check performance of every adcopy and Ad group.
URL reporting:- To check the performance of each and every URL.
Bid Optimization:
Bid optimization will be done on various bases
keywords having low average position
Keywords having very good clicks but no conversions
First page bid particularly for Google adwords
Adcopy Optimization:
Adcopy optimization will be done on the basis of
Ads getting lots of impression but no clicks
Ads getting lots of clicks but no conversions
Editing and resubmitting disapproved ads
View the A-B testing performance
Keyword Optimization:
keywords optimization will be done on the basis of
Keywords match- better performing match types should be retained and bid can be decreased on not performing match types.
Tail keywords addition on the basis of performance of core keywords.
New ad groups restructuring on the basis of keywords themes and clusters to decrease CPC and improve quality score.
Deleting keywords which are not showing or very low impression from long time.
Landing page Optimization:
The landing page optimization will be done because of
Low conversion rate after trying all other possible measures.
Change the message in case of some seasonal offerings and promotions.
To align the adcopy and keywords messaging on landing page.
To remove the unnecessary data fields from the registration form on landing page.
Deleting/ removing unnecessary flash/ images from the landing page so the page will load quickly, which will improve quality score.
Apart from this we can make small changes in landing pages like privacy statement, copyright statement, etc.