Our company offers a monthly subscription service for access to a service similar to peer2peer (details available via PM)
We are currently offering a half price discount for new members and need to generate a good deal of traffic/conversions to the site/offer.
The project is to drive traffic/leads/conversions to the site.
This can also lead to other similar projects for our site and others.
We'd be tracking efforts through analytics to show traffic/conversion rates that can be provided.