Update of Business Webpage, SEO and Social Marketing, targeting specific targets profiles. The organization is a training organization in Australia that offers a suite of business and management diplomas and certificates delivered online and by distance education technology and processes.
1. I need the RTO’s existing web page to be updated so that its appearance and functionality mirrors that of a bench mark example (the benchmark example will be provided once the project has been awarded). I also need a few items removed from and some added to the site.
2. I need ongoing SEO strategy and processes implement and performance statistic reported to me. The SEO will initially be run for one month, if the performance statistics verify a significant improvement in qualified traffic to the site I am prepared to enter into a long term contract subject to ongoing performance criteria. I would like the SEO to attract qualified leads that is I need to SEO not to simply attract anybody but those people who are looking for business training. I would expect the target listed below to help with the development of such a strategy.
3. In conjunction with the SEO processes I need a social marking strategy implemented that targets specific profiles across social media platforms.
Only white hat and legal techniques to be used.
I also need report provided each month on statistics on SEO and SMO performance. And I would expect the SEO and Social Marketing strategy to reinforce each other and the brand of the business (Attract students to the web page).
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