Seeking a social media marketer who knows the ins and outs of WordPress, twitter, LinkedIn. Currently, I am using twitter and blog only which is what the project will start with. Email marketing and facebook campaigns can be added after the above are successful. With all of the free applications surrounding around the above, I feel that a decent semi-automated marketing campaign can be set up to create a strong word of mouth marketing campaign on a low monthly budget.
The end result that I would like to achieve is that I want to be known as the “go to guy” for a mortgage, specifically green mortgages which is a unique program. The industry has gone through major changes in the past couple of years, as the market starts to rebound, I want to position myself correctly ahead of the curve.
The different types of experience I will be focusing on are:
• Buzz marketing – news to get people to talk about my brand
• brand blogging – participation within the local blogosphere
• conversation creation – catchy phrases, starting word of mouth
• viral marketing – informative messages
• cause marketing - supporting the “sustainable” cause by reducing our carbon footprint
Looking for someone who knows:
• great application(s) allow to listen, engage in the community or to the consumer, i.e. Hootsuite
• advertise products and / or program guidelines they can share
• launching campaigns to existing or new communities
• reaching out to individuals who are influential
• convert interested leads into customers
• surveys, incentives
• building strong referral sources
• understanding of price to value if service or programs are being recommended
• measure and monitor tweets /retweets
Duties and responsibilities:
1. develop marketing strategy and budget, if necessary
2. build traffic organically with quality visitors, viral
3. create high buzz, WOM techniques through strong innovative implementation
4. develop goals and metrics, analyze performance and recommend adjustments to improve ROI
• successful track record that includes, SEM/SEO/WOM
• passion for internet marketing, innovative
• results oriented, can do attitude
• strong problem solving, analytical skills and attention to detail
• creative individual
No unethical, stealth, spam or falsification type marketing strategies will be tolerated.
IF you bid, please make sure you have proofs of work completed for me to review, strong command of the American English language which includes, writing, grammar and punctuation. Fifty percent of funds will be placed in escrow, once campaign is up and running, balance of funds will be placed and released once performance indicators are reached.
Thanks and good luck!