Here’s a brief overview of some of the key items we’re looking to address:
1. Digital marketing strategy development and campaign management
a. Email marketing
b. Mailchimp – marketing automation
c. Mailchimp - campaigns
i. Campaign templates (plus 2 completed, ready to send campaigns for each of the following: tips, how tos, did you knows, loyalty rewards engagement, etc
d. Manage and implement strategy for marketing emails to arrive in customers’ inbox as opposed to their ‘junk’ folder
2. Search engine marketing (Google search & display ads, bing ads, etc)
a. Social media marketing: Facebook, Twitter & Pinterest
3. Advise on eCommerce strategy
As marketing is an on-going project, the above overview is some of the initial items that we’re looking to address and then from there move on with further marketing strategies and projects.
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