Hi,
SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site's visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.
As an Inbound Marketer, I would argue that organic SEO is the best approach, but as you can see, true SEM cannot succeed without the use of organic SEO.
SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. For this we must have to follow and continue these activities
➤ Link-Building
➤ Content Marketing / Management
➤ Media Sharing (Images, videos etc...)
➤ Social Media Promotion (Facebook, Twitter, Instagram ...)
But Before this website have to be User Friendly and Search engine friendly.
Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. For this we have to follow these tasks in initial stage of SEO
➤On site SEO for each page / Products
➤ NAP Information
➤ Google My Business
➤ Schema Markup
First page of Google results receives 95 percent of web traffic. So, we have to achieve #1 result for each products & Pages.
Let's Talk if you feel confident with my Proposal.
Regards- Rahul