Digital marketing strategy BtB and BtC
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«Produitfrance» a new economic "cluster" with international influence
It's the will to promote,
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An original marketplace with ambition for innovation and creativity, quality reflecting the positioning or the state of mind of the French difference.
It is intended to become the Internet showcase of France for the targeted markets. Like the platform, it must serve as umbrella and unifying referent, which houses and redirects to the websites of partners.
The site must also serve as a gateway to a number of information and services related to France in terms of quality, traceability and ethics, to defend processing jobs and development in France.
The offer of French products and services. Criteria (to be evaluated) allow companies (craftsmen, SMEs and large groups) to guarantee the customer the mainly French origin of their products or services and to value them on the "productfrance". For its part, the customer, French or foreign, can have access to these products and get them easily.
Many French companies, and especially large groups, have means of communication allowing them to make known their offer of products and services in France and abroad. However, SMEs, and in particular small-scale SMEs, do not have the means to publicize their products and know-how. The marketplace "produitfrance" should allow most of these companies to be known in a broad and inexpensive way.