On Page, Off Page and Technical SEO
I am looking for a talented digital marketer and wordpress developer to carry out an audit/keyword research, on page technical and assist with off page search engine optimisation for a website we have relaunched. We will help rewrite the content, headings and tags with advice from you.
Whilst some keyword research and basic audit tools have been used I would like an audit undertaken to make recommendations to reach page one of google, bing and yahoo for organic searches for our target keywords. These recommendations should be over and above the minimum requirements as follows;
Stage 1; Audit
Undertake audit including keyword research.
Collaborate with us to finalise the plan for search engine optimisation including execution of a link building strategy. Create content creation strategy and social media strategy for us to work on.
Fix blog page on website with blogs not appearing and running off the page. Post several blogs using backlinks
Post social media blogs across existing linkedin, facebook and twitter to optimise SEO. Add Google plus link to the site and post blogs to this platform.
Content for blogs will be supplied but collaboration on how to optimise the content maximum SEO must be provided.
Submit plan for each web page so we can formulate the page changes together.
Stage 2; Technical SEO
Fix blogs page so all posts appear and prevent wording from running off page border.
Optimise website for mobile devices and tablets. Fix device rendering and the use of mobile viewports.
Fix and optimise on page link structure.
Fix broken links
Stage 3; On Page
Help with the advice of the creation of content. Increase the amount of content on each page as required to optimise each page in collaboration with us. Add content to pages and add blog posts.
Optimise content around target keyword
Create short URLs for all pages and include target keyword for that page.
Include target keyword in the first 100 words of your article
Optimise title tags
Optimise meta description tags
Optimise header tags H1, H2, H3, H4, H5, H6 for each page
Off page SEO
Social Media Marketing. Add all blog posts to social media platforms and provide linking.
Social bookmarking. Use social book marking sites to promote the content.
Link Building. Work with us to add quality inbound and outbound links to use with our website. Add backlinks
Analyse data on website traffic through google, bing and yahoo searches. Analyse google search console and analytics to assess effectiveness in meeting the [login to view URL] 1 - Research and discovery, website audit, keyword strategy, and planning for both SEO and content.
Analyse click through rate
Analyse bounce rate
Suggest and help make changes with us.
This work will be done over six months in six equal stages.
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