B2C Paid Social Acquisition Freelancer
At Jump.Work. we use Machine Learning and Behavioural Science to understand what makes people fit for a job. Through intense and creative problem solving we are creating a disruptive careers platform and changing the way recruitment works.
Our team is growing and are looking for a B2C Paid Social Acquisition Freelancer to develop a comprehensive Paid Social Acquisition marketing strategy, that is in line with our criteria that define the effectiveness and scalability.
I think you could have a real impact here, if you’re interested, please send over your portfolio by Sunday 6th January.
Your challenge: Develop a comprehensive Paid Social marketing strategy, to include;
Creation and implementation of paid social channels and Strategy best suited to B2C Acquisition.
Allow for detailed strategy on localising paid social, along with linking with specific search terms, and landing pages.
Creation of best practices, guidelines, and resources to help understand the theory behind these channels, and to allow for in house operation once the project is completed.
Establishing metrics, along with time-bound realistic measurements for success.
Implementation of analytics programs to monitor paid social activity.
Integrating these channels with our Hubspot based Inbound marketing software and strategy
Short Term: Establish effective job-specific, decision-based acquisition campaigns targeting and converting high-quality leads based on relevant audiences.
Mid Term: Explore and experiment with the scope of paid social for long terms nurturing campaigns, whilst running Lead Capture at the same time
Long Term: Affiliations/partnerships, events, groups and communities, capitalise on the other opportunities of social channels that is, importantly, aligned with our branding & values.
What Success means to us:
1. Volume and consistency of high - quality leads driven by this channel. We have a specific target audience based on role type, location and seniority in roles; as well as where they are in their job search, and need a target that will be able to accomodate this.
2. Cost of Acquisition - to begin with, this can be defined as the ability to accurately track this metric, with the specific, longer-term aim of reducing this to a figure in line with our current CAC.
3. Scalability - This formula should be able to serve as a template to future campaigns.
We meet the three criteria of what makes an effective and scalable acquisition channel.
It proves to be a predictable channel (within the margin of error) that while not capital efficient, has clear areas of improvement and refinement that can make it so.
Mid Term: A capital efficient channel (by end of Q1 2019) that is predictable across clients across the sales funnel
Long Term: Leverage our brand in real life situations i.e brand awareness
This is the right for you if…
You enjoy meeting steep targets, and building and optimising new Paid Social Acquisition Marketing campaigns, specialising in Facebook and Instagram. A great problem-solving ability and initiative on challenging marketing problems is a must, and you need to be comfortable taking ownership of Paid Social Acquisition Marketing processes.
You must be able to demonstrate a proven record with past examples of where you’ve set up a successful Paid Social Marketing strategies from scratch, focusing explicitly on B2C and user acquisition.
In addition, it’d be great if you have strong experiences in any or several of these areas:
Social Media Marketing
Paid Social Analytics
Hubspot (A Plus!)