Site should be a little bit artistic with some images (photos or slide-show) which are correlated with the site purpose. I am prefer to minimize "sharp lines"; square areas; etc. However design should be "flexible" enough to accommodate changes in the main menu and page should be easy expand down without break the design idea.
I have a couple design concepts which I could show you to illustrate that. I need just one html page the rest of the site will do by myself, however if you have flash expertize then we could discuss about intro or other design elements integration.