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MEERAMAYA – Lead Generation & Digital Marketing Project Brief MEERAMAYA is an invite-only luxury jewellery brand specializing in bespoke bridal jewellery, natural diamonds, Polki, Kundan, and handcrafted fine jewellery. Our objective is to build a consistent pipeline of **high-intent luxury jewellery buyers** and convert them into qualified consultation bookings through a multi-channel digital marketing strategy. The campaign should focus on generating premium leads across **Delhi NCR, major Indian metro cities, and NRI markets** while maintaining the brand's luxury positioning. --- # Social Media & Paid Advertising You will be responsible for planning and executing lead generation campaigns across Meta (Instagram & Facebook) and other relevant platforms. ### Responsibilities * Create a monthly luxury-focused content calendar. * Plan and manage Meta lead generation campaigns. * Build and optimize audience segments. * Retarget website visitors and engaged users. * Create high-converting ad creatives and copy. * Continuously optimize campaigns for better Cost Per Lead (CPL). * A/B test creatives, headlines, audiences, and landing pages. * Maintain a premium and luxury brand image across all campaigns. --- # Email Marketing We will provide brand assets, customer personas, and existing customer data where available. Your responsibilities include: * Build automated email sequences. * Write persuasive luxury-focused email copy. * Create consultation booking campaigns. * Segment audiences based on customer intent. * Improve list hygiene. * Run A/B tests on subject lines, CTAs, and email content. * Increase enquiry-to-consultation conversion rates. --- # SEO & Organic Growth The goal is to establish MEERAMAYA as a trusted luxury jewellery brand that ranks for high-intent search terms. ### Responsibilities * Conduct comprehensive keyword research. * Identify high-converting luxury jewellery keywords. * Perform competitor analysis. * Optimize existing website pages. * Recommend new landing pages where required. * Create an on-page SEO strategy. * Develop a white-hat backlink acquisition strategy. * Build backlinks from reputable fashion, wedding, luxury lifestyle, jewellery, and business websites. * Provide content recommendations that support SEO growth. --- # Target Audience Focus on generating qualified enquiries from: * HNI individuals * Brides and brides-to-be * Wedding jewellery buyers * Families purchasing bridal jewellery * Diamond jewellery buyers * Luxury gift buyers * NRIs purchasing jewellery from India * Premium custom jewellery clients --- # Deliverables * Complete social media content calendar * Meta Ads campaign setup and optimization * Lead generation funnel * Email marketing automation * Keyword research report * On-page SEO recommendations * Backlink outreach and acquisition * Monthly strategy improvements * Documentation of all campaigns and processes --- # Acceptance Criteria * Agreed monthly qualified lead target before campaign launch. * Target Cost Per Qualified Lead (CPL) finalized in advance. * Weekly performance reports covering: * Impressions * Reach * Clicks * CTR * Leads Generated * Qualified Leads * Cost Per Lead * Conversion Rate * ROAS (where applicable) * Keyword research report including: * Search volume * Keyword difficulty * Search intent * Ranking opportunities * Backlink report including: * Live URLs * Domain Rating (DR) * Domain Authority (DA) * Traffic metrics * Anchor text used --- # Preferred Tools * Meta Ads Manager * Google Analytics 4 * Google Search Console * Ahrefs or SEMrush * Google Tag Manager * Google Looker Studio * Mailchimp, Brevo, Klaviyo, or similar email marketing platforms * Buffer, Metricool, or Meta Business Suite for scheduling --- # Success Metrics The ideal freelancer or agency should help MEERAMAYA achieve: * A steady pipeline of qualified luxury jewellery enquiries. * Higher consultation bookings. * Improved website visibility for luxury jewellery keywords. * Sustainable organic traffic growth. * Stronger brand authority in the luxury jewellery space. * A scalable marketing system that can be expanded into new cities, international markets, and additional customer segments. This engagement is intended to become a long-term partnership with a focus on measurable growth, transparent reporting, and continuous optimization.
Project ID: 40654772
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31 freelancers are bidding on average ₹9,919 INR for this job

Hello , Your consumer lead-generation campaign needs qualified prospects, not just a high volume of inexpensive leads. I’d focus on audience targeting, offer and messaging, landing-page conversion, lead quality, tracking, and follow-up data to identify where prospects are being lost or low-quality leads are entering the funnel. The goal is to build a repeatable acquisition process around leads that can actually convert. Would you like me to identify the first part of the funnel I’d optimize? Thanks , Firoz
₹10,000 INR in 30 days
8.8
8.8

Hi, I’m Raj Kumar, a digital marketing specialist with 15+ years of experience generating qualified leads through Meta Ads, Google Ads, SEO, and social media marketing. I can build a premium lead-generation strategy for MEERAMAYA targeting Delhi NCR, major Indian metros, and NRI markets while protecting the brand’s luxury positioning. I’ll develop audience segments, compelling creatives, lead forms, retargeting funnels, conversion tracking, and continuous optimization focused on qualified consultation bookings rather than vanity metrics. I can also integrate CRM/WhatsApp follow-ups and provide clear reporting on CPL, lead quality, and conversions. Can we discuss your target markets and campaign budget and get started? Best regards, Raj Kumar
₹4,000 INR in 30 days
8.1
8.1

Dear Meeramaya, I am Firoz, a seasoned Digital Marketing expert with over 8 years of experience driving growth through integrated SEO, Meta Ads, and lead generation campaigns. I have successfully executed 180+ projects with a proven track record of delivering measurable results and ROI. For MEERAMAYA, I will craft and execute a comprehensive, multi-channel strategy focused on attracting high-intent luxury jewellery buyers across Delhi NCR, metro Indian cities, and NRI markets. This includes: - Developing a monthly premium content calendar aligned with luxury positioning - Strategic Meta Ads campaigns with advanced audience segmentation, compelling creatives, continuous A/B testing, and CPL optimization - Automated, persuasive email marketing sequences tailored to customer intent and designed to boost consultation bookings - In-depth SEO keyword research, competitor analysis, on-page optimizations, and authoritative backlink acquisition from niche luxury and bridal platforms - Transparent weekly reporting covering impressions, CTR, qualified leads, CPL, ROAS, and backlink metrics Leveraging tools like Meta Ads Manager, GA4, Ahrefs, Mailchimp, and Looker Studio, I will ensure scalable, sustainable growth and enhanced brand authority for MEERAMAYA. I welcome the opportunity to partner long-term for continuous optimization and measurable growth. Looking forward to discussing your lead targets and KPIs. Best regards, Firoz
₹3,500 INR in 31 days
6.5
6.5

Hi sir, Hope you're doing well. I can help you generate high-quality leads for your business using Google Ads by targeting people who are actively searching for your services. This campaign will be designed to increase enquiries, and bookings with a focus on performance and conversion. Service Setup Includes: • Keyword and competitor research • Campaign structure for lead generation • Ad copy creation focused on conversions • Call extensions and lead form integration • Location-based targeting for relevant traffic • Conversion tracking setup (calls, forms, messages) • Budget and bid optimization • Search term optimization and filtering • Ongoing campaign improvements • Monthly performance reporting I focus on improving lead quality, reducing wasted spend, and scaling campaigns that deliver real business results. Looking forward to your response. Best regards, Google Ads & Performance Marketing Specialist
₹3,000 INR in 30 days
4.0
4.0

Hi, I'd be glad to help build a consistent pipeline of high-intent luxury jewellery buyers and convert them into qualified consultation bookings through a multi-channel digital marketing strategy for MEERAMAYA. I can deliver this using a combination of social media marketing, email marketing, and SEO. My work will include creating a monthly luxury-focused content calendar, planning and managing Meta lead generation campaigns, building and optimizing audience segments, and continuously optimizing campaigns for better Cost Per Lead (CPL). I will also build automated email sequences, write persuasive luxury-focused email copy, and create consultation booking campaigns. Additionally, I will conduct comprehensive keyword research, identify high-converting luxury jewellery keywords, and perform competitor analysis to establish MEERAMAYA as a trusted luxury jewellery brand that ranks for high-intent search terms. I can cover: • Complete social media content calendar • Meta Ads campaign setup and optimization • Lead generation funnel • Email marketing automation • Keyword research report • On-page SEO recommendations I work with clear weekly progress updates and honest scoping. Please share your brand assets, customer personas, and existing customer data, and I can get started right away. Best regards, Gagan
₹5,000 INR in 5 days
3.7
3.7

Luxury buyers don’t click on generic "buy now" ads, they respond to exclusivity and trust. I’d start by segmenting Delhi NCR audiences into micro-groups like "brides-to-be in South Delhi" and "NRI diamond buyers" with tailored creatives that feel personal, not mass-market. The Meta pixel will track engagement depth, not just clicks, so we can retarget only those who lingered on high-value pages. Most campaigns fail because they treat luxury leads like any other, blasting the same ad to everyone. I’ll set up automated email sequences that mirror a high-end boutique’s concierge service, with follow-ups timed based on behavior (e.g., a "schedule a private viewing" CTA for users who watched a 360° ring video). For SEO, I’ll target long-tail keywords like "Polki jewellery for destination weddings" where competition is low but intent is sky-high, not just broad terms like "bridal jewellery."
₹7,000 INR in 7 days
2.2
2.2

Hi, I’m Sanket, a digital marketing specialist focused on generating qualified leads through Meta Ads, SEO, content strategy, email marketing, and conversion-focused funnels. MEERAMAYA’s positioning requires more than simply generating lead volume. The strategy needs to attract high-intent buyers while maintaining a premium luxury experience, and that is exactly how I would approach this project. I can handle: • Luxury-focused social media and monthly content planning • Meta lead generation campaigns across Delhi NCR, Indian metros and NRI markets • Audience research, retargeting and continuous CPL optimization • High-end ad creatives, copy and A/B testing • Email segmentation, automated nurture sequences and consultation campaigns • Keyword research focused on high-intent luxury jewellery searches • Technical and on-page SEO recommendations • Competitor and content-gap analysis • White-hat backlink outreach to relevant jewellery, wedding, luxury and lifestyle websites • GA4, Search Console and Looker Studio reporting I would build the funnel around the complete customer journey: Ad/Search → Landing Page → Lead → Qualification → Consultation Booking, while tracking qualified leads and conversion rates rather than vanity metrics. For the first phase, I would audit the existing website, tracking, campaigns, SEO visibility and audience data, then establish baseline CPL and qualified lead metrics before scaling. Regards, Sanket
₹20,000 INR in 7 days
2.1
2.1

Hi MEERAMAYA Team, I’d be excited to help build a consistent pipeline of qualified luxury jewellery leads while protecting the premium positioning of your brand. My approach would combine Meta Ads, SEO, email marketing, retargeting, and conversion-focused landing pages. I would first audit your current website, analytics, tracking, social presence, competitors, and customer journey to identify the highest-value opportunities. For Meta, I’ll develop luxury-focused creatives, audience segments, retargeting campaigns, and structured A/B testing to improve qualified CPL. For SEO, I’ll focus on high-intent bridal, bespoke, Polki, Kundan, diamond, and luxury jewellery searches across Delhi NCR, Indian metros, and NRI markets. I can also build segmented email sequences focused on enquiries and consultation bookings, with proper GA4, GTM, Meta Pixel, and Looker Studio tracking. Weekly reporting will clearly cover leads, qualified leads, CPL, CTR, conversion rate, ROAS, SEO growth, and campaign improvements. My focus is on qualified consultations and revenue potential—not vanity metrics. I’m interested in a long-term partnership and can begin with an initial audit and 90-day growth plan.
₹10,000 INR in 30 days
0.0
0.0

Hi, MEERAMAYA’s project caught my attention because the goal is not simply to generate leads, but to build a qualified luxury buyer pipeline that converts into consultation bookings. I specialize in lead generation, prospect research, audience segmentation and conversion-focused campaigns. My approach would be to: • Identify high-intent audiences across Delhi NCR, major Indian cities and selected NRI markets. • Build a clear funnel: Audience → Ad → Lead → Qualification → Nurturing → Consultation. • Support Meta campaigns through audience, creative, copy and retargeting optimization. • Develop targeted email follow-ups to convert enquiries into consultations. • Conduct keyword and competitor research focused on high-intent luxury jewellery searches. • Track qualified leads, CPL, CTR, conversion rate and consultation bookings. • Continuously optimize campaigns based on lead quality and performance. For a luxury jewellery brand, lead quality matters more than lead volume. I would focus on attracting genuine buyers while maintaining MEERAMAYA’s premium positioning. I’m interested in a long-term partnership and would be happy to begin with an initial audit and funnel strategy before scaling. Best regards.
₹10,000 INR in 4 days
0.0
0.0

With over four years of experience under my belt, I am well-versed in the intricacies of digital marketing, especially in Lead Generation and Social Media Optimization. My previous work has always prioritized client goals such as creating premium audiences and generating qualified leads, making me well-suited for MEERAMAYA's high-intent luxury jewellery campaign. Email Marketing is an additional value I can bring to the table. Through persuasive copywriting and meticulous audience segmentation based on customer intent, I will help improve list hygiene, run successful CTA tests, contributing to increased enquiry-to-consultation conversion rates. My proficiency in SEO and Organic Growth will ensure MEERAMAYA solidifies its position as a trusted luxury jewellery brand while maximizing its visibility to target luxury buyers. Through strategic keyword research, competitor analysis, on-page optimization, and a white-hat backlink acquisition strategy from reputable fashion & lifestyle sites, MEERAMAYA could rise in rankings positively affecting ROAS.
₹11,000 INR in 30 days
0.0
0.0

I am a dedicated and reliable professional with experience in customer service, lead generation, and client communication. I can communicate professionally with customers, handle inquiries, generate quality leads, and complete tasks accurately and on time. I am hardworking, quick to learn, and committed to providing excellent results. I would be happy to discuss your project and start working with you.
₹7,000 INR in 7 days
0.0
0.0

Hello MEERAMAYA Team, I reviewed your complete brief for MEERAMAYA luxury jewellery lead generation. I understand you need not just leads, but high-intent, qualified HNI buyers, brides, and NRI clients for bespoke bridal and diamond jewellery while maintaining luxury positioning. I can manage your complete funnel: Meta Lead Campaigns + Email Nurturing + SEO Support. My Strategy for MEERAMAYA: 1. Social Media & Paid Ads (Meta): Luxury-focused ad creatives & copy for Delhi NCR, Mumbai, Hyderabad & NRI markets Advanced audience building: HNI, Brides-to-be, Wedding planners, Diamond buyers Retargeting website visitors + A/B testing for lowest Cost Per Qualified Lead (CPL) 2. Email Marketing Automation: Build automated sequences to convert enquiry to consultation booking Luxury-focused persuasive copy to increase conversion rate 3. SEO & Organic Growth: Keyword research for "bespoke bridal jewellery Delhi", "natural diamond jewellery" etc. On-page optimization and content recommendations to improve visibility Deliverables you will get: Complete content calendar, Meta campaign setup & optimization Lead funnel + weekly reports (Impressions, Reach, CPL, Qualified Leads, ROAS) Keyword report + SEO recommendations I have experience in premium audience lead generation and can help you build a long-term scalable system as you want. I am ready to start within 24 hours. Let's discuss your monthly qualified lead target and CPL goal. Best regards, Eshal
₹7,000 INR in 7 days
0.0
0.0

You already have enough people saying they can do the job, I focus on making sure you choose the right person. I recently helped a luxury brand establish a robust lead generation pipeline, resulting in a significant increase in qualified consultations. My experience in digital marketing, particularly within the luxury sector, equips me to deliver the same level of success for MEERAMAYA. I understand that quality, communication, and getting things right the first time matter. I will create a tailored strategy that includes a compelling content calendar, high-converting ad creatives, and effective email sequences, all while maintaining your brand's premium image. With 75+ 5-star reviews on similar projects, I rank in the top 1% among 75 million users! Let's collaborate to transform your vision into a measurable success. Regards VutomiM1
₹6,250 INR in 7 days
0.0
0.0

I recently assisted a client in transforming their initial concept into a sophisticated, high-quality digital experience that resonated with their target audience. I can help you bring your vision to life with a clean, user-friendly solution that not only looks professional but also works smoothly and supports your overall goals. I understand you're looking for something that feels clean, professional, and seamless, with a strong focus on usability and a well-integrated experience that flows naturally. I specialize in creating modern interfaces, strong visual designs, and engaging user experiences that are both functional and visually appealing. Check out my similar project, Marketing websites: https://... I am very interested in chatting with you about your projects by helping you build your business and achieving your goals. The only thing you will lose is some time on a free consultation. Kind Regards, Nanise Mostert
₹6,250 INR in 7 days
0.0
0.0

Hello MEERAMAYA Team, I have thoroughly reviewed your detailed project brief. Building a high-converting lead pipeline for bespoke bridal and natural diamond jewellery requires an ultra-premium positioning strategy that resonates directly with HNIs, brides-to-be, and NRI markets. Here is my strategic execution roadmap to deliver qualified consultation bookings: Paid Ads & Retargeting (Meta Ads Manager): Launch targeted lead campaigns focusing on custom audiences, lookalikes, and high-intent engagement retargeting. Continuous A/B testing on creatives and headlines to minimize CPL and maximize conversion. Content & Social Media Strategy: Develop a curated monthly content calendar, premium ad copy, and high-converting visual direction that reinforces luxury brand authority. Automated Email Marketing: Build automated welcome and consultation booking sequences (Klaviyo/Mailchimp) segmented by customer intent to elevate enquiry-to-booking rates. SEO & Organic Dominance: Perform high-intent keyword research, optimize landing pages, and execute white-hat backlink acquisition across premium fashion and wedding platforms. Transparent Analytics: Full weekly KPI reports tracking Impressions, Clicks, CTR, CPL, Qualified Leads, and ROAS via Google Looker Studio and GA4. I am equipped with tools like Meta Business Suite, GA4, SEMrush, and Mailchimp to scale your brand efficiently. Let’s connect to discuss setting your target CPL and campaign launch details. Best regards, Mahmoud
₹7,000 INR in 7 days
0.0
0.0

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