Digital Marketing EdTech

Digital Marketing Consultant for Technical Training (EdTech) About Us EdTech startup offering instructor-led training to Indian audiences (Tier 1 & 2 cities). Target: graduates and professionals with 1-4 years of experience. The Challenge Build our customer base from scratch through webinars and digital campaigns while maximizing ROI and minimizing acquisition costs. What We Need You To Do Strategy & Execution Develop and execute complete digital marketing strategy for Indian EdTech market Design and manage webinar-to-course conversion campaigns Set up and optimize paid campaigns (Google, Meta, LinkedIn, others) Implement marketing automation and lead nurturing workflows Create A/B testing framework for continuous optimization Analytics & Optimization Set up comprehensive tracking and analytics dashboard Provide data-driven insights and weekly/monthly reports Manage budget allocation across channels for maximum ROAS Recommend and execute cost-effective channel strategies Key Deliverables Month 1: Marketing strategy, competitor analysis, campaign setup, analytics implementation Ongoing: Campaign management, performance reports, optimization, creative guidance Success Metrics (KPIs) Maximum ROAS (Return on Ad Spend) Minimum CPA (Cost Per Acquisition) Webinar registration → attendance → purchase conversion rates Overall course enrollment conversion rates What We're Looking For Must Have: ✓ experience in performance marketing experience (EdTech/online courses preferred) ✓ Proven ROI success with Google Ads, Meta Ads, LinkedIn Ads ✓ Webinar marketing and conversion optimization expertise ✓ Google Analytics, automation tools proficiency ✓ Deep understanding of Indian digital landscape ✓ Data-driven, budget-conscious approach TO APPLY share the followings : 1. Your Track Record Specific results: ROAS, CPA, conversion rates achieved Tools/platforms expertise 2. Your Strategy Channel recommendations and why Your approach to maximize ROI on tight budgets Timeline for initial results 3. Investment Required Your fee structure (separate from ad spend) Recommended ad spend for our goals Proposed payment model

Project ID: 40217150