I. An Overview
Bankers working with business clients need to have a good understanding of how those businesses operate. One of the key methods of understanding a business is to understanding how business manages their cash. To get this understanding the banker has to ask the business client a series of questions about how they get paid by their customers, how they manage and secure their money once they have received it and how they pay their bills. The banker's underlying goal of asking these questions is to identify potential cash flow problems that are reducing the business client's efficiency and effectiveness.
III. How It Works
There is a link on my website will take the visitor (banker) to an introduction page for the Cash Flow Questionnaire. Once on the introduction page the visitor/banker has two options:
a. Use their unique access code to sign on to their account
b. Register as a new account
If they register as a new account, they will complete a registration page that asks their name, bank/company name, business title, city and state and email address. They must select a payment plan (a free 1 month trial or 12 months annual subscription for $12). Next they must select a payment plan (Pay Pal, Visa or AmEx)
Once they have access to the Cash Flow Questionnaire, there is a cover page that gives a brief overview of the questionnaire process and lists the benefits to the business client for participating in the interview.
The Cash Flow Questionnaire consists of 25 to 30 basic questions. Each question will have 3 to 5 potential answers. Beside each answer is a small box. As the business client answers a question the visitor/banker places a check in the appropriate box. Below the potential answers are 3 separate boxes with “potential issue” codes. The visitor/banker places a check in one of the three boxes based on the business client's response to the question.
Once all the basic questions and potential issues boxes are completed the visitor/banker hits a “Priorities” button and the software lists the top 3 Cash Flow Challenges or Opportunities.
The banker can select one or all of the 3 Cash Flow Challenges or Opportunities and the software will provide a matrix for each listing a) Potential Issues