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Art Director for Brand Identity Redesign

Aaron Allen & Associates

Branding & Corporate Identity Review

Request for Proposal

PROJECT OVERVIEW

Aaron Allen & Associates, a Global Restaurant Consulting Firm, is seeking a partner to complete an external review, and associated recommendations, related to external branding and corporate identity. We have a target project length of 2–3 weeks and goal completion date of no later than May 30, 2018.

ORGANIZATIONAL BACKGROUND

Global in reach, holistic in approach, but locally relevant, Aaron Allen & Associates are the only ones doing what we do. We work alongside some of the world’s most successful foodservice and hospitality senior executives to visualize, plan, and implement innovative ideas for leapfrogging the competition.

 

Collectively our clients post more than $100 billion in global sales and span more than 100 countries across all six inhabited continents. We have worked with a wide range of clients including high-volume independent operators, multibillion-dollar restaurant chains, hotels, contract foodservice providers, manufacturers, distributors and trade associations, and prestigious private equity firms. We have direct consulting experience in nearly all cuisine types and operating models.

 

CURRENT SITUATION

Our company is excited to improve our corporate identity to reflect the quality of our work. We feel there is a disconnect between the external representation of our organization and the desired perception. Our goal is to be recognized as the leading B2B source in the global foodservice industry, and our main/target audience is chain restaurant executives. We are concurrently developing messaging points and know that one component will be visual tools and diagrams that communicate frameworks, methodologies, process, and approach. We plan to supplement work with a back-end developer to animate certain visual assets for web and digital use.

PROJECT SCOPE AND DELIVERABLES

The requested project would include a comprehensive review of brand identity and collaterals, including:

• Logo, and variations of logo usage

• Primary/secondary fonts and usage

• Primary/secondary colors and usage

• Recommendations, including explanation of color theory, for future color usage

• Graphic elements and associated usage

Deliverables requested include:

• Logo (in recommended color variations, plus black and white versions)

• Digital letterhead and stationary system

• Color palette (primary and secondary colors)

• Font guidelines

• Static visuals, compatible for digital animations, that communicate process, approach, frameworks, and methodologies

• Electronic newsletter masthead & footer

We plan to maintain the name of the organization and the essence of the existing logo, but are open to feedback or recommended changes for the logo in particular.

PROPOSED TIMELINE

While some components may be more time consuming, we hope to have the preliminary review components completed within a two (2) week timeframe. The timeline for the development and finalization of requested deliverables can be addressed throughout the course of the engagement.

PROPOSAL REQUIREMENTS

FIRM INFORMATION

Provide agency’s name, address, URL, and telephone. Include name, title, and e-mail address of the individual who will serve as agency’s primary contact. Include a brief description and history of your firm.

PROJECT APPROACH

Please explain your project approach, style, and process.

SCHEDULE AND TIMELINE

Proposals should include the estimated project duration.

COST

Proposals must include the estimated cost for all work, and list of anticipated expenses, if any.

Beceriler: Markalaştırma, İşletme Planları, Kurumsal Kimlik, Logo Tasarımı, Pazarlama

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İşveren Hakkında:
( 1 değerlendirme ) Palm Bay, United States

Proje NO: #17036557

Bu iş için 37 freelancer ortalamada $47/saat teklif veriyor

theDesignerz

Hopes you are doing great:) We are very much interested in your project and ready to deliver high quality results. Please check our portfolio on this link: https://www.freelancer.com/u/theDesignerz :: Muli Daha Fazla

$36 USD / saat
(2494 Değerlendirme)
9.3
gregorybair

Hello! Thank you for considering me for your project. I have extensive expertise in digital marketing, and have created more than 400 marketing plans. I'm well versed in current SEO/SEM/SMM protocols, email marketin Daha Fazla

$51 USD / saat
(656 Değerlendirme)
9.5
vad1mich

Hello I’m Mike and I run a digital design agency - CelerArt. We'd love to help you with your Brand Identity Redesign project, please check my portfolio. We’re a team of over 20 talents specializing in web design, app d Daha Fazla

$30 USD / saat
(298 Değerlendirme)
8.6
ITYPETech

Hi there, I have gathered little bit information from your website regarding "Restaurant Consultancy". We can offer comprehensive package for your business which will include logo design, color palettes, font informati Daha Fazla

$30 USD / saat
(553 Değerlendirme)
8.0
kevig

Dear Employer, in rough research about AARON ALLEN & Associates, I've noticed that we have a point that we are in common which is the RESTAURANT you do a restaurants CONSULTANCY and we do Restaurant Rebranding... Le Daha Fazla

$50 USD / saat
(185 Değerlendirme)
7.4
superiar

Hello, Yes understood, i have an expertise in creating brand identity, please message me so we can discuss in detail and start the work. Kind Regards, Tejal

$27 USD / saat
(163 Değerlendirme)
6.7
graphicking61

Graphic Designing is a skill which needs to be practiced. I have the ability to produce appropriate eye-catching products, designed to grab people's attention and leave a remarkable impact. With my expertise in desi Daha Fazla

$25 USD / saat
(200 Değerlendirme)
6.3
zenevatech

Hello, I am expert in Photoshop and Illustrator, and cartoon design, I am also expert in brochure, logo, business card, banner, flyer, T-Shirt design, I assure that I will provide you best quality work. I always Daha Fazla

$50 USD / saat
(264 Değerlendirme)
6.1
GraphicDesignUK

Hi, My names Sheila Marie and I am a senior UX/UI designer based here in the UK. I specialise in brand identity, UI & UX design for mobile and web applications and developments. Please check out my portfolio and get in Daha Fazla

$41 USD / saat
(29 Değerlendirme)
5.9
Expert016

Hello, Yes i have gone through your proposal & i have few doubts about your requirements to clear, so can you please message me so we can discuss more in details & i can get started. i am professional & experienc Daha Fazla

$25 USD / saat
(28 Değerlendirme)
5.2
INFINITYADVERT

FIRST DRAFT WITH IN 4 HRS Hello I have read your project description and you have required GRAPHIC DESIGN. I am very interested in your project. I can do this task with in the given time period .I'll give you top Daha Fazla

$28 USD / saat
(64 Değerlendirme)
5.2
vectortwins

WEBSITE/PORTFOLIO: [login to view URL] WEBSITE/PORTFOLIO: [login to view URL] WEBSITE/PORTFOLIO: [login to view URL] Daha Fazla

$41 USD / saat
(14 Değerlendirme)
4.7
$25 USD / saat
(45 Değerlendirme)
4.8
SaturnCube

Hello, I have experience of 8+ years and I will show you samples of my latest work done and you can check my portfolio also. Thanks.

$25 USD / saat
(60 Değerlendirme)
5.0
taniasingh290997

Hello, with 5 years of vast experience in designing. I’ve a Professional approach to deadlines, time, Costs, Strong time management and organizational skills. I have experience designing brochures, company logos, bill Daha Fazla

$27 USD / saat
(65 Değerlendirme)
5.0
$41 USD / saat
(15 Değerlendirme)
4.3
AjdinO

Hey there! This is looking interesting! I'm a professional graphic designer with lots of experience and I'd like to help you get the best design that suits you. What I like to do is take a day or two to do a ful Daha Fazla

$44 USD / saat
(12 Değerlendirme)
4.3
AndrewCroft

Hello, I am a highly-qualified Canadian designer and I am interested in working with you on your company rebranding design project - and becoming your go-to person for all of your design and digital production needs Daha Fazla

$44 USD / saat
(7 Değerlendirme)
4.4
rafim3457

Hi! Sir/Mam Have a good day! I Read the Project Details and Understand your needs. I am Skilled and Experienced Senior Graphics Designer. I have a 6 Member's team & we are perfect your project. Are you looking fo Daha Fazla

$27 USD / saat
(7 Değerlendirme)
4.6
kimaliohin

Hi. I’m interested in your project. I have a lot of experience working as a designer, more than 6 years. Can I discuss with you more details about your project?

$26 USD / saat
(6 Değerlendirme)
3.8