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FRYLAB CHICKEN COMPANY Brand Identity & Packaging Design Project Proposal Project Overview FryLab Chicken Company is an Ahmedabad-based fried chicken brand focused on crispy, flavour-driven chicken, fries, and beverages. We are looking to build a distinctive and professional brand identity that can grow with the business and eventually be used across packaging, social media, website, delivery platforms, marketing materials, and future physical locations. This project is focused on developing the core visual identity of FryLab, including the logo, brand colours, typography, and outer packaging stamp. --- Project Scope 1. Logo Design / Refinement Create or refine a strong and memorable logo for FryLab Chicken Company. The logo should be: - Modern and distinctive - Easy to recognize - Suitable for a food/QSR brand - Legible at both large and small sizes - Suitable for digital and physical applications - Effective in one-colour/black-and-white - Suitable for packaging and rubber stamping Required logo versions: - Primary logo - Horizontal/alternative version - Stacked version where appropriate - Brand icon/mark where appropriate - Black version - White/reversed version - One-colour version --- 2. Brand Colour System Develop a complete FryLab colour palette. The initial colour family we are interested in exploring is: Orange → Red → Yellow However, we do not want a generic fast-food colour scheme. We want the designer to explore three clearly different visual directions: A. Premium Sophisticated, clean, modern and premium. B. Bold QSR Energetic, highly recognizable, bold and appetite-driven. C. Luxury Street Food A combination of premium branding with bold contemporary street-food character. The final colour system should include: - Primary colours - Secondary colours - Neutral colours - HEX - RGB - CMYK - Pantone where appropriate The colours must work across both digital and physical applications, especially Kraft-paper packaging. --- 3. Typography System Develop a simple and consistent typography system for FryLab. This should include: - Primary typeface - Secondary typeface - Headline style - Supporting/body text style The typography should complement the brand personality and remain practical for packaging, menus, social media and website use. --- 4. Outer Packaging Rubber Stamp Design a distinctive 4 × 4 inch outer packaging rubber stamp for FryLab. The stamp will primarily be used on Kraft-paper food packaging. The design must therefore be: - Bold - Easily recognizable - Print-friendly - Suitable for one-colour application - Clear when physically stamped - Free from unnecessarily fine details - Visually attractive even without colour The stamp should feel like an intentional part of the FryLab brand identity rather than simply placing the logo inside a square. Final artwork should be suitable for sending directly to a rubber-stamp manufacturer. --- 5. Basic Brand Visual Language Establish a simple supporting visual language for the brand. This may include: - Graphic elements - Patterns - Shapes - Lines - Icons - Text treatments - Supporting design motifs The purpose is to ensure that FryLab can eventually be recognized not only by its logo but also by its overall visual style. --- Creative Direction FryLab should feel: Bold Modern Premium Craveable Distinctive Confident We want to avoid generic fried-chicken branding. Please avoid overused concepts such as: - Generic chicken illustrations - Cartoon chickens - Generic flames - Chef hats - Stock graphics - Generic wings/chicken icons - Copying existing major QSR brands - Template-based logos The final identity should feel original and ownable. --- Required Final Deliverables Logo - AI - EPS - SVG - PDF - PNG - JPG - Editable source files Colour System - HEX - RGB - CMYK - Pantone where appropriate Typography - Font names - Recommended usage - Licensing information where applicable Packaging Stamp - 4 × 4 inch artwork - Vector format - One-colour version - Production-ready artwork Brand Assets Any approved supporting: - Patterns - Graphic elements - Icons - Brand marks Basic Brand Guidelines A concise PDF explaining: - Logo usage - Colour palette - Typography - Basic visual language - Packaging/stamp usage --- Expected Design Process Phase 1 — Brand Understanding Understand FryLab's: - Positioning - Products - Target audience - Brand personality - Long-term direction Phase 2 — Initial Concepts Present three genuinely different creative directions covering: - Logo approach - Colour direction - Typography - Visual style - Basic packaging application Phase 3 — Selected Direction Select one direction and refine it. Phase 4 — Finalization Finalize: - Logo system - Colour system - Typography - Packaging stamp - Supporting visual elements - Brand guidelines --- Important Requirement The identity should work beyond the logo. Ideally, even when the logo is removed, the combination of colour, typography, graphics and packaging style should still feel recognizably like FryLab. The goal is to create the foundation of a brand that can scale across: Packaging → Instagram → Website → Delivery Platforms → Marketing → Physical Stores → Future Expansion --- Project Timeline Preferred timeline: 7–14 days The freelancer should provide a clear timeline for: - Initial concepts - Revisions - Finalization - Delivery of source files Quality and originality are more important than completing the project as quickly as possible. --- Final Objective The objective of this project is to create a strong, distinctive and scalable visual identity for FryLab Chicken Company. We are not looking for just an attractive logo. We are looking to establish the visual foundation of a long-term food brand.
Project ID: 40735421
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47 freelancers are bidding on average ₹9,983 INR for this job

Hi, I am interested in your "FryLab branding and packaging" design project. Please come to a direct chat so we can discuss more on your project. My portfolio: https://www.freelancer.com/u/iarena With regards, Rupa.
₹12,500 INR in 3 days
8.8
8.8

As a seasoned graphic and product designer with 8+ years' experience, I excel at crafting memorable brand identities. FryLab excites me: it's about building a unique visual and expressive language, not just a logo. My UI/UX, branding, and identity design skills perfectly align to bring freshness and distinction. I grasp FryLab's vision as a bold, modern, premium, craveable, and confident brand. I'll develop an original design, avoiding generic imagery, ensuring brand ownership. My illustration skills will also provide unique supporting visuals.
₹2,000 INR in 1 day
6.9
6.9

✅✅✅✅✅ I am really interested in your FryLab Complete Branding and Packaging Design project. ✔️ I'm sure i can complete it before the deadline. ✔️ I have 5+ years of experience in Graphics and Website Designing. ✔️ Thank u Sir/Madam.
₹4,000 INR in 2 days
6.5
6.5

⭐ READY TO BUILD FRYLAB’S BRAND IDENTITY ⭐ ✦ 900+ Reviews | Unlimited Revisions | Satisfaction-Focused Work Hi, I’ve read your brief carefully and understand that FryLab needs a **complete, distinctive brand identity—not just a logo**. I can create a bold, modern and premium visual style that works across packaging, social media, delivery platforms and future stores. ⏺️WHAT I’LL CREATE ➤ 3 unique creative directions: Premium / Bold QSR / Luxury Street Food ➤ Memorable logo system with all required variations ➤ Orange–Red–Yellow colour palette with CMYK/RGB/HEX ➤ Practical typography system ➤ 4×4" production-ready rubber stamp ➤ Supporting graphics, patterns and visual elements ➤ Concise brand guidelines PDF ✳️ **TOOLS:** Illustrator • Photoshop • InDesign ⚡ I’ll focus on making FryLab recognizable even without the logo, while avoiding generic chicken/QSR concepts. ❓ **Quick Question:** Should I refine an existing FryLab logo or develop the identity completely from scratch? I’m ready to start with the initial concepts. Thank you, Nupur
₹7,000 INR in 3 days
6.8
6.8

With over 8 years of industry experience, my multifaceted professional background in graphic design, UI/UX, Adobe Photoshop and Illustrator, Wordpress, , HTML, UI/UX best practices makes me the perfect match for the FryLab Branding & Packaging Design project. I am certainly aware that striking branding concepts and compelling packaging designs are vital for creating memorable and successful marketing campaigns – a reality that resonates with my creative approach. Lastly, I’m a thorough professional who values long-term success over short-term gains. Thus my work ethic is built around delivering high-quality job with utmost satisfaction. You don’t need to pay anything upfront because I believe in gaining trust through my work, I offer 2-3 revisions to ensure you are completely satisfied with the final result! Look no further as choosing me to handle your brand's graphics is a step towards exceptional storytelling using design which ensures impactful unique results and growth for FryLab Chicken Company.
₹5,000 INR in 7 days
6.6
6.6

I can build FryLab into a distinctive, scalable food brand—not just create an attractive logo. I’ll develop three genuinely different creative directions covering the logo, colour palette, typography and initial packaging application, exploring Premium, Bold QSR and Luxury Street Food territories while avoiding generic chicken, flame, wing or cartoon concepts. Once a direction is selected, I’ll refine the complete identity system including the primary/alternative/stacked logo versions, icon, colour system with HEX/RGB/CMYK/Pantone, typography, supporting graphics, patterns and a production-ready 4×4 inch kraft-paper rubber stamp. My focus will be on creating a visual language that remains recognizable even when the logo is removed, so FryLab can scale consistently across packaging, Instagram, website, delivery platforms, marketing and future stores. Final delivery will include editable AI/EPS files, SVG, PDF, PNG/JPG, brand assets and concise brand guidelines. I can work within your 7–14 day timeline with clear concept, refinement and finalization stages.
₹4,000 INR in 5 days
6.5
6.5

Hello sir, I am more interested to work on your project" FryLab Branding & Packaging Design. and I have done many projects similar like this I assure that my designs will be very elegant, classy and professional. I am confident to full fil your requirements Please initiate chat so that we can discuss the details of the project and complete Asap. You can see my portfolio here:- https://www.freelancer.com/u/vipjcreative?w=f&ngsw-bypass= Best regards Vijay
₹2,000 INR in 1 day
6.3
6.3

Hi, I have read your project detail " FryLab Branding & Packaging Design " Check my profile for design. I am very much interested in your project. we can start the project for urgent basic for you and full confident to provide you high-quality design and fulfil all your requirement. Please send me a message for more discuss. Deliverable Format: High resolution (JPG , PNG,PDF) with EPS, CDR, AI (Illustrator) files. I have 7 years experience in Graphic Designing field and if you want to know about my work experience you can che out my portfolio: https://www.freelancer.com/hireme/shovanpal2 Best regards Shovan
₹3,000 INR in 1 day
6.4
6.4

With over 5 years of experience in graphic design, I have honed my skills to create dynamic and captivating designs that leave a lasting impact. This project—developing the visual identity and packaging design for FryLab Chicken Company—aligns perfectly with my expertise in Logo design, Branding, Print Design, Digital Graphics, and UI/UX Design. What differentiates me is my ability to deeply understand and translate a brand's story into innovative visual solutions. In this project, I'm committed to providing you with a unique logo that is modern, bold, and memorable - one that will stand out not only in a QSR context but also across all platforms. My understanding of typography is such that I can create a consistent and eye-catching system that complements your branding. Moreover, I'm adept at integrating a visual language throughout the brand to ensure that FryLab isn't just identified by its logo but also by its overall graphical style. Lastly but importantly, I cherish clear communication and collaboration throughout the process. Your vision guides my creative direction, as together we develop a brand identity that feels original and true to FryLab's values while being distinct from other fried chicken brands out there. Let us blend our passions for crispy chicken and great design to create something amazing for FryLab Chicken Company!
₹10,000 INR in 7 days
5.7
5.7

I am Ahmed, a professional Graphic Designer and Branding Expert with an expansive 3 years of experience, focusing primarily on creating impeccable logos and branding identities tailor-made for growing businesses just like FryLab Chicken Company. With a profound understanding that your brand needs to express both who you are and who you aspire to be, I promise to deliver designs that are bold, modern and distinctive - reflecting the uniqueness of your business. My portfolio showcases diverse logo designs to demonstrate my flexibility in creating identities that are not only chic but resonate with the brand's intended audience. The FryLab project is particularly exciting because it necessitates a design that stands out from traditional fast-food branding without resorting to clichés, something I'm skilled at doing. I will carefully develop a color scheme, typography system, alongside a complete visual language in line with your three potential visual directions (Premium, Bold QSR, Luxury Street Food) that will give FryLab’s visual identity the deserved edge.
₹7,000 INR in 3 days
5.1
5.1

With over a decade of experience in logo design, I’ve perfected the art of creating powerful and memorable logos that truly represent a brand. When it comes to FryLab, I understand the need for a logo that not only reflects the delicious food you offer but also conveys your modern and distinctive identity. I'll provide you with all the necessary logo variations in different formats and colors, making it flexible and usable on both digital and physical platforms like your packaging stamp. In addition to creating a standout logo, defining an eye-catching color scheme for FryLab that stands out from your competitors is equally crucial. I’m confident in my ability to forge a unique and appealing color system for your brand. By pushing beyond generic fast-food color schemes, I'll produce three distinct visual directions that resonate with your target audience while maintaining that premium touch signaling sophistication. Moreover, typography is an essential system for any brand identity and must balance creativity with practicality. My goal will be to create a typography system that complements FryLab's personality and aligns with your packaging, menu, social media, and website requirements. Let’s solidify your brand's visual identity as well as a supportive language through simplicity and clarity that clients can easily identify.
₹12,500 INR in 14 days
5.2
5.2

Hi, I’m Nayeem, a Designer and Branding Specialist with 10+ years of experience in logo design, visual identity, Illustrator, Photoshop, and digital design. I can develop a distinctive visual identity for FryLab that feels bold and premium without falling into the usual fried-chicken branding clichés. I’ll build the identity around a strong logo, typography, color system, graphic elements, patterns, and supporting visual language that can work consistently across packaging, menus, signage, social media, and digital platforms. The goal will be a recognizable brand system rather than just an isolated logo. I’ll explore original concepts first, then refine the selected direction into a cohesive, practical identity with properly prepared vector and editable source files. I can also ensure the branding translates cleanly to your website and other digital touchpoints, giving FryLab a consistent look wherever customers encounter the brand.
₹7,000 INR in 4 days
4.7
4.7

As an experienced branding expert, I understand the vital role that a distinctive and professional brand identity plays in the success of a business, especially in the food industry. My background in graphic design, combined with my proficiency in typography and color theory, equips me to deliver a brand image for FryLab that is modern, premium, and unforgettably distinct. I will avoid the pitfall of generic fried-chicken branding by creating an original and proprietary design language unique to your brand. Moreover, I offer additional value through my expertise in 3D modeling and animation which opens doors to more dynamic possibilities not just for your visual identity but also future promotional campaigns. My commitment to excellence, efficient time management, creativity, and effective communication make me the perfect fit for this project. In partnering together, I'll provide you with the final deliverables in formats that guarantee flexibility and usability across platforms while ensuring a smooth execution process throughout. Let's elevate FryLab's branding game beyond what you can imagine!
₹12,000 INR in 1 day
4.6
4.6

Greetings, Please message me to view my branding, packaging, and food/QSR identity portfolio. I’m ready to start immediately and can build FryLab as a complete visual system—not just a logo. I can develop 3 genuinely different directions for the brand, including logo approach, orange/red/yellow color exploration, typography, supporting graphics, Kraft packaging application, and the 4 × 4 inch one-colour rubber stamp. The selected direction can then be refined into a full scalable identity with production-ready assets and concise brand guidelines. Final delivery can include AI, EPS, SVG, PDF, PNG, JPG, color specifications, typography/licensing details, stamp artwork, supporting brand elements, and editable source files. I can work within the preferred 7–14 day timeline, with clear stages for concepts, revisions, refinement, and final delivery. Please send any existing references or brand material, and I can begin right away.
₹10,000 INR in 6 days
3.7
3.7

Hi, I can create a strong and modern brand identity for FryLab Chicken Company. I will design a unique logo, colour palette, typography, packaging rubber stamp, and supporting brand elements. I’ll provide 3 different creative directions and refine the selected concept. All final files will be editable and production-ready, including AI, EPS, SVG, PDF, PNG, and JPG. I’ll make sure the identity is bold, premium, memorable, and suitable for packaging, social media, websites, and future stores. Please open the chat box, and we can discuss how to make this project a success. Best regards Dinesh
₹5,000 INR in 7 days
3.7
3.7

With over 5 years of experience as a creative graphic designer, I have honed my skills to create impactful visuals that serve as the bedrock for strong brand identity. My portfolio features over a thousand successful projects with a diverse list of clients, establishing my versatility and adaptability as a designer. I will utilize this wealth of experience to develop your FryLab branding project. Having previously worked on similar projects, I have a solid understanding of what works and what doesn't when it comes to brand creation in the food industry. My expertise extends to logo design, branding, and packaging design - all of which are key components needed for FryLab's visual identity.
₹5,000 INR in 7 days
2.1
2.1

With over a decade of expertise in creative design and branding, specifically with respect to culinary brands, I am the perfect fit for your given project. My team and I at PrimePixel specialize in creating high-impact visual content that does not just meet but exceeds expectations. We understand the importance of developing an original and distinctive brand identity - which is exactly what FryLab needs to stand out from the competition. In particular, my artistic skills alongside my extensive knowledge in Adobe Illustrator, Adobe Photoshop, and 3D Animation will help me create a brand identity that is unforgettable, scalable across digital platforms such as social media and websites, print media including packaging, and future physical locations. Moreover, our understanding of how colours impacts branding coupled with our expertise in typography ensures that the final product we deliver aligns with the premium, bold and modern personality your brand projects. On time delivery combined with unmatched quality is an integral part of our USP. Our key focus always remains on understanding and translating our client's vision into reality, ensuring maximum customer satisfaction. Finding a professional
₹7,500 INR in 2 days
1.7
1.7

Hello, I’d be glad to develop the complete visual foundation for FRYLAB Chicken Company. I understand that the requirement goes beyond designing a logo—the objective is to create a distinctive, ownable brand system that can scale from Kraft packaging and delivery platforms to social media, websites, marketing, and future physical locations. I can develop three genuinely different initial creative directions around: A. Premium — refined, contemporary, clean and confident B. Bold QSR — energetic, craveable and highly recognizable C. Luxury Street Food — premium restraint combined with a strong modern street-food personality
₹7,000 INR in 1 day
1.4
1.4

ٱسَّلَامُ عَلَيْكُمْ✔️ Hi, I am azharul islam , professional Graphic Designer with 6 years of experience. Thank you very much, Sir. I have reviewed the work and tried to understand it, but there are still a few points that aren't quite clear to me; it would be greatif you could explain them. We could then move forward with the project—provided you have confidence in me. I look forward to hearing from you. ---------------------------- * Social Media Design * after Effects * Banner & Poster Design * Flyer & Brochure Design * Business Card Design * YouTube Thumbnail & Cover Design * Packaging Design * Marketing & Promotional Materials Best regards, azharul islam
₹3,500 INR in 2 days
0.6
0.6

I can start right now I have checked the details. I see you need a complete visual identity for FryLab in Ahmedabad, including the 3 color directions (Premium, Bold QSR, Luxury Street Food) and the 4x4 inch Kraft-friendly rubber stamp without generic chicken clichés. I have a quick question: do you have a preferred typography style in mind for the luxury street-food direction, or should I pitch that during Phase 2? lets do it
₹1,500 INR in 7 days
0.0
0.0

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