Design a logo for SARP - Stress Absence Reduction Program
SARP is aimed at initially public sector organisations, probably organisations over 2000 people.
We want to poistion the program as a professional service and as a business solution to organisations
The purpose of the program is to reduce the cost of stress related absence within an organisation.
We want to have the ability to sell additional services (training, coaching, etc)
Target audience is CEO's, CFO's and Directors - people who understand the cost benefits of dealing with the issue of absent employees
The route to market is via direct selling, executive referrals and conversations
The program provides an analysis of the situation (audit) and then recommends strategies to reduce the number of people on long term stress sickness Mediation is offered as a interventation to get people back to work
The service needs to be perceived as discreet and confidential, low risk. It's tailor made for the client and is a proactive approach to dealing with an outstanding issue thats causing them alot of pain.
Ideally we'd like at least 3 logo options. We would like to use the colour purple as the main colour.
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