Brand Name: VCC (Vintage Cars Craft)
Products: Miniature Cars
Product Dimensions: 17cm X 7cm X 6 cm (h)
Product Images: Please Find In the attachment
1. What is the objective of this design communication?
The objective is to give a personality and attitude to the brand and establish it through classy and elegant packaging.
2. Who do we need to influence (and what do we know about them)?
Demographics / TG – Age group 35+, Premium Category
Our demographics include people who take a keen interest in arts and crafts. People who go around in galleries to see paintings, have good or great taste in design and have sophisticated artistic sensibilities are the ones who need to see this packaging and the product.
3. What exactly do we want them to do?
We want to influence them with our brand identity and want them to remember the product (VCC) and recommend it to others.
4. What would be the most effective tone and style for this logo design?
The most effective tone should be to follow a middle path. A mixture of artistic sensibility with a popular taste while keeping a tab on the audience’s interests. The overall tone should have minimal style and always concerning the final product i.e. Handicrafts. The packaging should also consider overseas shipment criteria and adhere to international standards.
5. What Else?
a) We are looking at VCC as a personal project. So my request to you would be to keep the design personalised and not to share it with anyone without our permission.
b) All copyrights will stay with VCC.
c) We would like to see your approach to logo designing for handicrafts/ art / other crafts based products, so please share your relevant portfolio with us for our purview.
The following has to be provided from the creative perspective:
A logo design with an international look
Primary emotions for people who see this logo of VCC (in specific keywords to help you in the packaging design) are Thrill, Excitement, Pleasure, Suspense, Royal, Rich, Elegant, Completeness, Purity, and Preciousness.
Please let us know how we can define a timeline for the same.
Please let us know your best quote/ estimate/ cost for the same.
I hope the information provided above helps you in understanding our concerns. Also, let me know the possibility of a meeting at your convenient place and timings for further discussion.
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