This means that your company’s logo (and overall design) is a part of your marketing plan that you can’t overlook. You need to make sure that your image is easily recognizable.
The ultimate goal is to get to Nike-status. You see a checkmark symbol and what do you think of? The brand spent a mere $35 and ended up getting one of the most memorable logos there are.
So if it’s not about spending thousands of dollars on a logo … what’s the secret? Simply put, it’s all about clear communication.
You have an idea of what you want and, in order to get it, you need to be able to explain to the designer what that is. Even if your idea is vague, you still have information that will make the designer’s work a lot easier, since no one knows your business better than you do.
That’s when creating a detailed logo design brief comes in handy. Don’t know what we’re talking about? Keep on reading.
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