Manufacture a Product for me

Year 3 Company performance indicated JADU Motors and Swift Drift were the consistent key competitors for QTI. To mitigate their competitive threats affecting sales revenue of QTI, the SWOT analysis in appendix 2 was re-examined. The outcome of this was to invest more in research and development (R&D). Extra funds were injected into the design and features of all car models. Year 4 Predictions, news and review of the PESTEL analysis (appendix 3) in the European car industry showed that most consumers were becoming more conscious of the environment and the demand for low emission cars was augmenting. Also legislation about CO2 emissions were being tighten in most European countries (REF). As a result of this and the quest for QTI not experience any strategic drift, nearly £300m was invested into innovation of the car manufacturing process. The motive was to produce low emission engines.