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NISQALA MARKET VALIDATION STUDY (FOUR-DESIGN STREETWEAR TEST) 1. PROJECT OVERVIEW Nisqala is an emerging contemporary streetwear brand preparing to launch its first premium t-shirt collection. We currently have four final design concepts (A, B, C, D) and require structured consumer research to determine which design should become our flagship launch product. This is not a preference survey. This is a commercial product validation study to determine: • Actual purchase intent (not just preference) • Price sensitivity • Brand fit strength • Social desirability (wearability + shareability) • Market positioning potential The results will directly determine production investment for the first manufacturing batch. 2. OBJECTIVES The freelancer must determine: 1. Which design has the highest purchase intent at RM49–RM169 2. Which design best represents the Nisqala brand identity 3. Which design has the strongest premium perception 4. Which design is most likely to be worn publicly and socially shared 5. Which design has the lowest price resistance 6. Which design should be selected for initial production launch 3. TARGET RESPONDENTS All respondents MUST meet the following criteria: Age: • 18–40 years old Country: • Malaysia only Interests (must match at least ONE): • Streetwear / Urban fashion • Graphic t-shirts • Contemporary art / design culture • Sneakers / fashion culture • Indie fashion brands • Creative / aesthetic lifestyle communities Purchase Behaviour: • Must have purchased clothing online within the past 12 months Exclusions: • No fashion industry professionals unless stated • No survey bots or low-effort respondents • No duplicate responses 4. SAMPLE REQUIREMENTS • Minimum: 300 VALID responses • Ideal: 500–800 responses The freelancer MUST explain: • Recruitment method (NOT friends/family spam) • Platforms used (Reddit, Instagram ads, panels, etc.) • Bot prevention strategy • Data cleaning methodology • Geo-targeting approach (if any) 5. DELIVERABLES 1. Raw Data File • CSV or Excel format • Cleaned dataset (no duplicates / invalid entries) 2. Executive Report (PDF) Must include: • Winning design (based on weighted scoring model) • Purchase intent ranking • Price sensitivity analysis (RM129 / RM149 / RM169) • Brand fit score • Wearability score • Social shareability score • Demographic segmentation insights 3. Strategic Recommendation Must clearly state: “Which design should be produced and why” No vague conclusions allowed. 6. SURVEY STRUCTURE (MANDATORY) Freelancer must build survey in Typeform / Qualtrics / Google Forms. Designs must be shown as high-resolution images. IMPORTANT: • Randomize order of designs • Show designs one-by-one first • Only allow comparison in final section
Project ID: 40503482
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13 freelancers are bidding on average $103 USD for this job

As a seasoned data analyst with a speciality in data collection and statistical analysis, I've spent the last decade turning ideas into reliable, scalable, and impactful solutions for my clients. This is exactly what your project needs - a structured, methodical approach to determine which design is best suited for Nisqala as a flagship product and launch strategy that will optimize production investment. I have in-depth experience in constructing surveys with platforms like Typeform, Qualtrics, and Google Forms, ensuring randomized order of designs, detailed comparisons where needed, and clean data output. My recruitment approach does not rely on spamming friends and family; instead, it's anchored on targeted methods using platforms like Reddit and Instagram ads - an approach that has proven effective in reaching the relevant demographics while mitigating survey bots and low-effort responses. Clarity, quality, communication - these three values are vital to help meet your project's unique needs. Choose me for a data-driven solution tailored for your success!
$20 USD in 1 day
3.8
3.8

Hello, I understand that you are seeking a Market Research Specialist for a project focused on validating four streetwear t-shirt designs for the emerging contemporary brand, Nisqala. My approach involves conducting structured consumer research to determine the design with the highest purchase intent, brand fit strength, premium perception, wearability, shareability, and market positioning potential. With my expertise in market research and consumer behavior analysis, I am confident in my ability to provide valuable insights that will directly impact the production investment for Nisqala's first manufacturing batch. I invite you to review my portfolio for a better understanding of my previous work in market research and product validation: https://www.freelancer.com/u/AMSSolutions I am excited about the opportunity to collaborate on this project and ensure effective communication throughout. I look forward to hearing from you soon. Best regards, Asma M.
$20 USD in 1 day
2.0
2.0

As an experienced market research specialist, my unique background as a full stack developer and AI engineer perfectly complements the comprehensive and complex nature of your Nisqala Market Validation Study. Armed with a meticulous data-driven approach, I will strategically leverage platforms like Reddit and Instagram ads to recruit targeted respondents ensuring that we obtain a diverse, yet representative sample reflective of your target market. My bot-prevention muscle and rigorous data cleaning methodology will guarantee clean and relevant insights vital for informed decisions. Moreover, my UI/UX design expertise promises visually-stimulating high-resolution survey interfaces using platforms such as Typeform or Qualtrics. Randomizing the order of your designs, presenting them one-by-one, and effectively enabling comparison only at the final section ensures fair participant evaluations to reveal true preferences. To present findings, I will use informative infographics, precise demographic segmentation insights alongside satisfying the deliverables of "Executive Report" and "Strategic Recommendations" spe-cifically tailored around your needs. Having developed scalable applications for numerous industries encompassing e-commerce, artificial intelligence, and workflow automation; I've honed analytical skills needed to best understand buyer-behaviour.
$20 USD in 3 days
0.7
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"Hello! My name is Abshir, and I am a professional graphic designer dedicated to delivering creative and impactful design solutions. I love turning complex ideas into clean, eye-catching visuals. Whether you need a stunning logo, creative social media graphics, or promotional materials, I am here to help. I focus on clear communication, fast delivery, and 100% client satisfaction. Feel free to message me, and let's get started on your project!"
$20 USD in 7 days
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This Project caught my eye, so I had to reach out. Your need for a structured consumer research study to validate the market potential of four streetwear t-shirt designs aligns perfectly with my expertise. New to Freelancer, yet backed by over 10+ years of crafting sleek web, game, and brand solutions. Let’s create something exceptional together. I possess extensive experience in conducting market research, analyzing consumer behavior, and providing actionable insights. My strategic approach will directly address your objectives, determining the design with the highest purchase intent, strongest brand fit, and optimal social desirability. I would love to chat more about your project! Regards, Marco Agrela
$15 USD in 7 days
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I am a skilled Canva designer with experience in creating eye-catching YouTube thumbnails, banners, social media posts, content creation,logo design,and promotional graphics.
$20 USD in 7 days
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I am the best candidate for this project because I bring extensive experience as a professional researcher with a strong track record of delivering accurate, evidence-based, and high-quality results. My expertise includes designing research methodologies, collecting and analyzing data, conducting literature reviews, and translating complex findings into clear, actionable insights. I am highly detail-oriented, organized, and committed to meeting deadlines while maintaining the highest standards of quality and integrity. I am also skilled at adapting to different industries and research objectives, allowing me to quickly understand project requirements and provide valuable contributions. My combination of analytical thinking, reliability, and effective communication ensures successful project outcomes and long-term value for clients.
$20 USD in 7 days
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Bonjour, Je suis vivement intéressé par la réalisation de votre étude de validation de marché pour Nisqala. Je comprends que ce projet nécessite une véritable validation commerciale et non un simple sondage de préférences. Je peux mettre en place une méthodologie de recherche structurée auprès de répondants malaisiens qualifiés âgés de 18 à 40 ans, correspondant précisément à vos critères en matière de mode et d’habitudes d’achat. Mon approche se concentrera sur l’analyse de l’intention d’achat, de la sensibilité au prix, de la perception premium, de l’adéquation avec l’identité de la marque, de la désirabilité sociale ainsi que du potentiel de positionnement commercial des quatre designs (A, B, C et D). Le rapport final fournira des données claires, une analyse comparative détaillée et des recommandations concrètes afin d’identifier le design présentant le plus fort potentiel pour devenir le produit phare de votre premier lancement et justifier l’investissement de production. Je serais ravi de collaborer avec vous sur ce projet. Cordialement, Oumar Ousmanou :::
$20 USD in 7 days
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Shah Alam, Malaysia
Member since Jun 5, 2026
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