To estimate and understand the market & demand for Speciality Tea and sales & marketing strategy of competitive brand`s speciality teas in the e- commerce / online platforms. Also need to understand the customer preference for the type of tea and flavours
1. Details on Market Overview- Trends, Drivers, Challenges for this market.
2. Current market size estimation and forecast - till 2025.
3. Overview of key players – ( Organic India, Twinings, TGL, Vadham, Tea Box, Tea Monk, Tea Trunk, Pukka etc.)
• Sales and Market Share
• Product Type
• Price segment & Pack format
• Core competencies / Offerings. Adopted marketing strategies of the different brands etc.
4. Region wise Market Share ( Delhi, Calcutta, Mumbai, Chennai , Pune, Hyderabad, Bangalore, Cochin etc)
5. Ecommerce /Online Channel wise Share.
• Sales of Speciality tea through all major Ecommerce/ Online Channels (Big Basket, Reliance JIO, Amazon Pantry, Grofers, Natures Basket, D-Mart Online, Spencers Online, ZopNow, Flipkart, Paytm Mall, Etc)
6. Tea Bag V/s Loose Tea market share
7. Product Specification and Customer Preference
How important is Tea Bags Material?
How Important Are Unique Teas?
8. Customer Segments buying Specialty tea through online
A clear concise simple approach note stating how the information and numbers will be sourced will be awarded this project.
Feel free to ask any questions might have.
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