Brief Description (see attached for FULL INSTRUCTIONS) 2,500 words
Develop a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar.
If you choose to plan for just one product, develop a plan for two market segments. If you choose to plan for two products, develop a plan for one market segment for each product. In your plan, cover:
Current marketing situation with background data on the market, product, competition, and distribution (keep this discussion quite brief)
Opportunity and threat analysis through a brief SWOT analysis
Objectives with goals for sales volume, market share and profit (these should be realistic but may have to be somewhat hypothetical because of lack of time and market research to provide better ones)
Marketing strategy with details of the 4Ps, with justifications for them based on the above.
Briefly discuss about the Integrated Marketing Communication to become more competitive (please discuss the issue from an implementation point of view).
Because this is a short assignment, do not heavily focus on the details of action plans, projected profit and loss figures and controls, although they are important in the real world, of course.
NOTE: This assignment is a piece of academic writing, not business writing. For this ‘Marketing Plan’ you are required to use academic in-text references adequately as stated in the below important instructions.
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