Analysis of Supermarket Marketing – Report
In this assignment you are to analyse two segments and recommend to a supermarket
marketing manager how the marketing activities (4Ps and service elements) can be
changed to either a) have the identified target segment currently shopping at the
supermarket to spend more or b) have the identified target segment NOT shopping at
the supermarket to come to the supermarket and spend money.
This is a research project that requires both academic research (HD assignments will
have >15 credible academic sources) and observation research. All sources must be
referenced using APA referencing style
Please find the attached document..
Length: Report:2,000 – 2,500 words
Length: Presentation: 20 slides max,