Run a marketing simulation and write a 2500 word report

In this simulation, you will assume the position of CEO of a company, Minnesota Micromotors (MM), that manufactures motors used in medical devices. You will be tasked to make a variety of marketing management decisions over a period of several quarters. This simulation focuses on the link between strategy formulation and execution: budgeting for market research, evaluating investment in product/ features, and exploring the relationship between customer satisfaction and firm. You must learn to respond to customer needs while maintaining a level of consistency in marketing strategy formulation.

To be successful, you must prioritize the manufacturer’s efforts to achieve a sustainable revenue stream and maximize cumulative profit. The simulation scores the outcomes of students’ marketing strategies based on revenue, profit, market share, customer satisfaction, and cumulative trend performance.

Beceriler: Marketing Strategy, Araştırma Yazarlığı, Rapor Yazma, İş Yazışması, İş Analizi

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( 1 değerlendirme ) Annerley, Australia

Proje NO: #21051611



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