Tamamlanmış

Digital Advertising College project

Your report should be no more than 2500 words (+ or - 10%), excluding

the bibliography and appendix. A penalty of 10% will apply for

assignments outside these limits.

 

Brief:  You are now tasked with applying the SOSTAC model to create a Digital

Advertising Campaign.  The phases in the SOSTAC model you need to follow are;

Situation Analysis, Objectives, Strategy, Tactics, Actions & Controls.

 

Instructions

This is an individual project worth 100% of your overall module mark.

As the Digital Marketing Manager for a company/brand of your choice. You are

tasked with completing the Situation Analysis, Objectives, Strategy, Tactics,

Action and Controls to support the company’s marketing goals for a Digital

Advertising Campaign.

You are required to present your report using the SOSTAC planning framework as

follows: 

1. Situation Analysis: assesses where a business is presently (where are

you now?). You should include the following:

o

o A digital-specific SWOT analysis.

o Aspects of the micro-environment (including

customers, competitors and stakeholders).

o A review of the macro-environment.

2. Objectives: The goals for the business (where do you want to be?) Be

specific and include SMART objectives.

3. Strategy: Detail your Segmentation, Targeting & Position approach. Your

strategy should identify details of segments of the market you are aiming

to target. Outline how your strategy will acquire and engage your target

audience(s) and achieve your objectives and advertising goals.

4. Tactics: Create and develop Digital Advertising campaigns appropriate to

your target audiences and objectives.  Please note that you may use a

combination of digital advertising platforms, relevant to your specific

target audiences and your ad campaign goals.  Please structure your

ad campaigns using best practice methods for the appropriate digital

networks such as Facebook, Instagram, Twitter and or Google Advertising

Networks (Search, Display YouTube).

              You are required to name your campaigns and include the following

campaign details;

o

o What type of Ads are you proposing and why are they

relevant?

o What are your advertising Goals

o Per ad group, you are required to create 2 ads

including up to 10 Keywords per ad group

o Ad Placement: describe why you have chosen where

your ads should appear.

o Ad Format: Chose the formats for your ads and define

why these are appropriate

o Scheduling: when will your ads appear

o Budget Strategy - Please include details of your

budget.

o Please include all sample ads you have created in

the Appendices

5. Action: What do you need to do and when to make the Tactics work?

Which advertising platforms and design tools are you using to create your

adverts. How often, which days of the week and at what time of day will

you adverts run. Please explain how your decisions relate to the objectives

of your digital advertising campaign.

6. Controls: How do you plan, measure and control the strategy? What KPIs

do you propose  to measure the success of your digital advertising

campaign in relation to your advertising goals?  Please indicate how these

key performance indicators relate to each of the tactics above. 

 

Report Layout

 Documents should be presented in Times New Roman font size 12

 The written report should be of good academic standard. The report

should be no more than 2500 words, excluding the bibliography and

appendix.

 Please include ads images and graphs in an Appendix where appropriate.

 Penalties in accordance with Marks and Standards will apply to late

submissions.

 It is essential that you reference all of your work carefully using the

Harvard Referencing Style.

Beceriler: Pazarlama, Digital Marketing, Rapor Yazma

Daha fazlasını gör: examples powerpoint presentations college project, college project report kpos, complete college project java, advertising portal project, college project using ansys, java college project, college project using java, excel college project, digital signage software project, private message flames7 posted project programming assignments, college project java core, digital image processing project vb6, download vb6 college project frontend backend, digital signage linux project, simpel college project java, java college project rapidsharecom, digital advertising project

İşveren Hakkında:
( 0 değerlendirme ) Cork, Ireland

Proje NO: #30835986

Seçilen:

anumaijaz11

Hello. l provide you report for your college project with 2500 words excluding bibliography and appendix. I have strong command of using Harvard referencing. I am a PhD writer from past years and have 6 years of experi Daha Fazla

%selectedBids___i_period_sub_7% gün içinde 99%project_currencyDetails_sign_sub_9% %project_currencyDetails_code_sub_10%
(58 Değerlendirme)
5.3

Bu iş için 20 freelancer ortalamada €98 teklif veriyor

(533 Değerlendirme)
8.1
Williskhan

I am interested in your project:" We are an SEO Internet Marketing Company. We are providing white hat SEO services. We try to follow Google guidelines. ON Page SEO • Optimization of Title Tags • Optimization of Meta Daha Fazla

€75 EUR in 30 gün içinde
(287 Değerlendirme)
7.6
(267 Değerlendirme)
7.3
Znstechnologies

Hello sir, I am interested in your project. Please message me for more discuss about project. I will create your Ad title, choose eye-catching, concise title. We will promote your website according to your target are Daha Fazla

€300 EUR in 30 gün içinde
(183 Değerlendirme)
6.9
smart1writer

Digital Advertising College project Hi, I have years of experience in writing research papers in various fields. Moreover, my impeccable grasp of English language and creativity helps me to write quality plagiarism fr Daha Fazla

€90 EUR in 2 gün içinde
(182 Değerlendirme)
6.9
CRBW

Hello I just read your posting. It sounds like you need an expert report writer to complete your writing. I have a background in report writing and have been doing this for 5 years, and can give you quality report wri Daha Fazla

1 gün içinde %bids___i_sum_sub_32%%project_currencyDetails_sign_sub_33% EUR
(209 Değerlendirme)
6.6
citijayamala

1. I am an expert in report writing on “ Digital Advertising “ I read your project description and I am sure that I can write a report according to your specification. 2. Al Daha Fazla

€80 EUR in 3 gün içinde
(92 Değerlendirme)
6.4
Ajazfreelancer2

Hello there, Being a London Business School Graduate, I can surely help you with writing an impactful report on the given details from you. If you like a work that is a combination of quality, creativity, uniqueness, Daha Fazla

€250 EUR in 2 gün içinde
(69 Değerlendirme)
6.4
(69 Değerlendirme)
5.7
FineIdeas

Digital Advertising College project Since 2012, almost from 8 years I am managing academic writing tasks successfully. I am working with my friends from different backgrounds, it means I can manage wide range of proje Daha Fazla

1 gün içinde %bids___i_sum_sub_32%%project_currencyDetails_sign_sub_33% EUR
(36 Değerlendirme)
4.7
InnovationExpert

Digital Advertising College project I can manage Articles, Blogs, Resume, Product Descriptions, Reviews and Book etc. My work always contains 0% plagiarism and accurate grammar at very low prices. I can also manage bu Daha Fazla

1 gün içinde %bids___i_sum_sub_32%%project_currencyDetails_sign_sub_33% EUR
(22 Değerlendirme)
4.2
SupremeWriters

Digital Advertising College project I have more than 7 years of writing experience, I am a master in writing. I can deliver your work according to your requirements, given deadline, and 0% of plagiarism. I have served Daha Fazla

1 gün içinde %bids___i_sum_sub_32%%project_currencyDetails_sign_sub_33% EUR
(27 Değerlendirme)
4.5
QualityHub

Good day! I assure you to provide quality work within your deadline for this mention project "Digital Advertising College project" I am pro writer with more then 3 year of experience, I have write many Articles, blo Daha Fazla

1 gün içinde %bids___i_sum_sub_32%%project_currencyDetails_sign_sub_33% EUR
(23 Değerlendirme)
3.9
WinsomeWriting

Digital Advertising College project I will help you to complete your project. I am well versed in the English language, and I can provide A++ quality writing work with 0% Plagiarism. Try me once by awarding me via my p Daha Fazla

1 gün içinde %bids___i_sum_sub_32%%project_currencyDetails_sign_sub_33% EUR
(6 Değerlendirme)
2.9
WritingLabb

Digital Advertising College project I am Minahil Zahid with vast amount of experience in multiple fields like; Finance & Economics, Accounting & Cost Accounting, Business & Management, Taxation & Auditing. I have achi Daha Fazla

1 gün içinde %bids___i_sum_sub_32%%project_currencyDetails_sign_sub_33% EUR
(1 Yorum)
0.4
Parrocet

Hola! I JUST RECORDED A VIDEO FOR YOU! [login to view URL] We have experience, professional staff and we are highly motivated! What else do you need? Ou Daha Fazla

€30 EUR in 9 gün içinde
(0 Değerlendirme)
0.0
(0 Değerlendirme)
1.2
sergemakhoul6

greetings, I'm interested in your project offer since it's in the field of my experience I have an agency that helps university students to get good grades. my agency will provide your tasks on 100% of work plus we gu Daha Fazla

€250 EUR in 6 gün içinde
(0 Değerlendirme)
0.0
Ajawwad2021

Hey, I hope you are doing well, I just saw you need a research report writer? I can easily assist you with this job as I am a professional research report writer. I’ve done research reports for many different topics a Daha Fazla

€150 EUR in 2 gün içinde
(0 Değerlendirme)
0.0