Marketing Analytical report

This will involve a 4,500 word Academic Writing on Marketing Analytical report of one of the organisations mentioned in materials. You are expected to apply your understanding of at least one of the areas covered on the relevant knowledge to your chosen organisation (the theories that are relevant will differ according to your organisation, and may be more than one). Your report should include a brief background to the organisation (history, mission statement, operating principles etc), an overview of their current marketing activity, then what you think the key issues and challenges are that face that organisation. Evaluate these challenges using your knowledge of the relevant theory, and finally, make recommendations for the future development of this area. Please note that you are expected to make reference to at least six journal articles from the reading list. In addition, you will be expected to use other academic readings and relevant/credible sources as found by yourself. Your report should follow the format below: 1. Cover Page 2. Table of Contents 3. Executive Summary (no more than 500 words). This should cover everything in the report i.e. key objectives, structure and findings. It is called an executive summary so that busy ‘executives’ can read it and gain an insight into the contents of the whole report in a short paragraph. 4. Company or Organisation Background 5. Current Marketing Activity and Challenges Faced 6. Evaluation of Challenges 7. Future Recommendations Total words: 4500 Due within 5-6 days.