Exciting new website project with on-going work likely

Here is the web brief and scoping statement. We already have a Logo designed: can view at www.esold.com.au. We would envisage using an existing shopping cart such as Magento "example only" and customising it. Please contact us for a complete description Brief overview “We all love to shop, and we all love a Bargain!” eSOLD will be a New and Exciting WebSite that offers One (1-3) New High Quality Consumer Product, at a BARGAIN Price, every day, for ONE DAY ONLY (i.e. 24 Hours!) The Products will vary right across the board and include highly sought after items like TV’s, DVD Players, Laptop Computers, Digital Cameras, Other Electrical Goods, iPod iPhone & iPad Accessories, Toys, Pet Accessories, etc. There will also be a normal product catalogue available through a link from the home page "Other Products" But the main page will just have our 24 hour specials. Please note: the 24 hour timer must be customisable to countdown from any period uo to 72 hours. brand name [login to view URL] (see Logo) target audience While typical Age Group will most likely be 16 to 60, our TRUE Target Audience will essentially be ANYONE who Shops Online! (And loves a Bargain!!) requirements We require the following, all sharing the same “Theme”: a. A WebSite Home/Landing Page b. A WebSite Static/Follow On Page, and c. An HTML eMail Template that will be sent out Daily, to our Subscribers, showing them the “Offer of the Day” and directing them to the WebSite to either find out more information about the Product and/or to Purchase the Product! Ideally, the WebSite “Home/Landing” Page will fit on ONE (1) Screen; in other words, ideally we don’t want the Page to be any larger than what would fit on a fairly standard size Screen – let’s say 11inches. We would prefer it if people didn’t have to “Scroll” down to see the whole page! The eSOLD Home/Landing Page and Daily eMail both need to be Fun, Exciting, Clean, Crisp, and need to IMMEDIATELY catch your attention; as we forecast that we have about 3 seconds to catch the attention of the Viewer and for them to make a Speedy decision as to whether or not the Item on Offer for the Day (24hours) is of interest to them!! While we think that our Logo would work best on a “White” background/Page we are also keen to see what other color backgrounds your Creative Minds come up with! Website Graphic Design eSold will be a subscription based shopping site with 24 hour specials (usually between 1-3 products), that will only be available at a special price for that limited 24 hour period; or until sold out. Our site will perform in a similar way to: www.woot.com. (However we want the site to be clearer, less cluttered, and more reflect the design concept of Web 2.0) Main Components of the front page of website: The Website REALLY needs to “POP!” – It has to be REALLY visually appealing, but clear and simple, and grab the attention of the Visitor IMMEDIATELY. We want the site to be vibrant, have good use of whitespace and elements of appropriate colour!! We will also have pictures and possibly video’s (potentially “funny”), hosted by YouTube (in order to potentially attract additional interest) of whatever product we are selling that day – so the site has to cope with that as well. We would like a Web 2.0 look that is “Clear and Simple”. We do not want a messy or cluttered page. Clean and Clutter free We want the site to be intuitive and guide the user through the website in a straight forward and easily navigated manner. We would like a clean and clutter free website that would require our designer to think about their designs and only include the necessary elements relevant to the user. The design should be straight forward and relevant. The intention is for a Visitor to be able to “Click through to” the Website Landing page and VERY quickly review the “Offer”, decide if it’s for them, and either continue with their process of either reviewing and/or purchasing the product or, continue to browse our "other products"