Mobile tagging can bridge the gap between offline and online content using 2D barcodes. These clever ‘images' can encode web addresses, , vcards, sms details, phone numbers and a whole lot more and when people scan them using their mobile phone, it will launch the phone's browser or related app and perform the encoded action.
I require the development of a web application that fuses mobile and print marketing using 2D barcodes, namely QR Codes and Datamatrix. This application will enable an advertiser to measure the effectiveness of 2D barcodes deployed in any medium. It will generate the 2D barcodes for you, and gather analytics data when people scan them.
Marketers will be able to track multiple campaigns and a range of reports tracking each barcode used according to its placement.