Dear Sir / Madam,
First and foremost i would like to introduce myself a bit.
I work in a digital printing shop in Belgium. and a client has come with the following problem/opportunity.
A magazine that is highly personalised for its clients trough a web portal.
We would like to inquire about the cost and timing to set up following project.
The following should be possible in an intuitive and user friendly way:
(to elaborate, there are 3 types of clients: the Client (CL) / Distributor (PH) / the Company (PHC) )
Create a magazine where the Distributor (PH) and company(PHC) can choose which text articles, (advertorials & promotions) appear in the magazine to generate a print ready file (.pdf) that can be sent to the printing company. Such creating individual and fully customised magazine for each PH or PHC to distribute to their client (CL).
It must be possible for the PHC to create articles. He should have the ability to put the articles into the system himself. From this point, the PH can choose out of the list which articles he prefers in his magazine. The articles that are put into the system should get a default layout. But still letting the option for a designer to adjust the layout.
The PH can create a sub login where someone else can be responsible for creating the magazine but has no access to the Client-lists.
For a client it should be possible to make an account to log into the system an order the magazines for its nearest Distributor or the Distributor he prefers, this should be with an annual fee with automatic renewal.
There are two types of subscription: digital (only digital) and full (digital and magazine, the subscription with the magazine gives reductions on products which the Distributor or company can insert in the system. Such creating an overview how much response the magazine has.)
For the PHC it should also be possible to do almost everything the PH can do but then reflecting more to the Distributors (creating advertorials).
Creating promotions directly to clients should also be possible.
All of this should be readable in charts for the PHC and PH to see how much magazines are ordered, how many coupons are used, etc.
The whole intent of the program is that the more the PHC and PH advertise, the more response they get, thereby generating more clients who order the digital of physical magazine.
It is of utmost importance that the system is very intuitive with drag and drop interface, a very visual layout which makes it possible for everyone to create the magazine in a few clicks.
Everything has to be automated so that we don’t have to put a lot of effort in creating the magazine so we can concern about making the physical magazine.
In the end we are creating a library of articles that can be chosen from for the magazine but can never be used twice or in a certain period of time.
The result is a magazine that is individual for each client. Creating individual layout, cover and content.
Of course there are much more items that need to be taken care of but we hope that with the information we have given you, it would be possible to give us an indication of the price and the feasibility of the project.
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