I have a website with programming done with a shopping cart/ecommerce setup. I want to arrange the site with a look and feel and a flow so the visitor experience is improved. I am building the site now but now I want the look and usability improved.
Here is the link: [url removed, login to view]
It is not live yet until we have the look and flow set right.
Please provide examples of ecommerce sites you've done along with explanations of why you placed buttons in certain places and why order buttons are located in certain place.
I need to know that there is a reason (other than just appearance) for placing buttons in specific places and other site elements. The goal is to attract the visitor to move through the website and order so the layout of things is important.