Paid Ad/Media Strategist (and PR Experience)

We are adding to our team! We need an expert who will be responsible for research, strategy development, campaign build-out, analysis and optimization of client’s paid media campaigns. You will be required to analyze performance data of campaigns, identify opportunities for improvement, and execute strategies for quantitative results. Paid media strategy, optimization, and performance reporting will be critical components of this position. Job Responsibilities Research of competitive paid search landscape to craft best practice strategies. Perform audience research to develop new campaign ideas for paid search and paid social. Generation and testing of paid media ad copy for search, social, and display network. Manage day-to-day performance across several pay-per-click media channels including Facebook, LinkedIn, Google AdWords. Day-to-day optimization and monitoring of assigned accounts, with a specialized focus on direct response and performance. Communicate specific creative requirements necessary for the campaign to campaign managers and content specialists. Analyze key performance data (top of funnel to bottom) within managed PPC channels. Stay up-to-date with the latest trends and changes to paid media best practices. Relevant Competencies You’ll Need For This Position Qualifications: Google AdWords & Analytics certified. Experience in building & managing ad campaigns in AdWords, Facebook, and LinkedIn. Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes). Proficiency in MS Office. Multi-tasking, flexibility, and the ability to consistently evaluate priorities with attention to detail Analytical mindset, with the ability to identify trends and insights through data analysis. Communication Competencies