You are to produce a review of the strategic situation of Kepak, the Irish meat company, based on the provided case study &ldquo;Kepak and the future of the Irish beef industry&rdquo;. In your review you should use theory from the module (Porters five forces, Pest analysis, SWOT, value chain) to:
&bull; Examine Kepak&rsquo;s business environment
&bull; Analyse Kepak&rsquo;s current strategy
&bull; Appraise the strategy &ndash; how well does it fit the environment, and how likely is it that the company can sustain competitive advantage?
Refer to your material provided in your skills modules to make sure that you have conformed to academic conventions. Pay particular attention to:
&bull; Your use of evidence and argument to support your conclusions,
&bull; Your use of theory to structure your argument
&bull; Paragraph structure &ndash; paragraphs should relate to a single concept and should normally be no longer than 5 lines.
You have been asked to produce a management report. It should contain the following:
&bull; Title Page, including the given title in full.
&bull; Executive Summary (No more than 200 words).
o This should summarise your main findings and conclusions. It is not the place where you tell us the contents of the report &ndash; that happens in the Introduction
&bull; Contents Page
&bull; Main body, which should also be organised under appropriate headings. You are recommended to use the ones in the Assessment Criteria (below)
&bull; Appendices, which should be numbered.
o Make sure you refer your reader to them as required.
&bull; Word count; excluding appendices and reference list