
Closed
Posted
Paid on delivery
I’m looking for an experienced Shopify professional to build the first two phases of a new ecommerce business, with the opportunity for ongoing work after a successful launch. I’ve owned a successful home furnishings business in San Francisco for more than 22 years and am transitioning to an online-only business. I represent an established Scandinavian rug brand with an existing product line, professional photography and a clear business direction. This is a design-forward project. I’m looking for someone who combines strong Shopify development skills with excellent visual judgment, attention to detail and a thoughtful approach to ecommerce. The goal is not simply to configure a Shopify store. I want something refined, intuitive, image-forward and distinctive, with the quality of the product reflected in the digital experience. PHASE 1 — STORE BUILD & LAUNCH • Shopify theme selection, customization and implementation • product, collection and navigation structure • approximately 16 product families • approximately 152 color variants and 77 size variants • product images and image organization • product options and variant logic • shipping, payments and essential apps • mobile optimization and final testing • practical recommendations for improving the customer experience and store management There is meaningful complexity in the product catalog and variant structure, so careful organization and good judgment will be important. PHASE 2 — CONTENT, MERCHANDISING & OPTIMIZATION • product descriptions and merchandising • image optimization and organization • on-page SEO • further UX and conversion improvements • additional product and collection development • refinement of the store based on what we learn during the initial build Phase 1 and Phase 2 are separate milestones within the same project. Please provide a fixed-price proposal of $2,500–$3,000 total and explain how you would divide the work between the two milestones. DESIGN DIRECTION I’m particularly drawn to the ecommerce websites of Roberto Collina and Cecilie Bahnsen. These are aspirational references rather than expectations for the budget. I understand that brands operating at that level have substantially larger marketing and design budgets. What I appreciate is their restraint, visual confidence, use of imagery and the way product, collection and brand storytelling work together. Please look at both websites and comment briefly on what you think they do particularly well from a design, product presentation and ecommerce perspective. I’d also like your thoughts on how some of those principles could translate to a Scandinavian rug brand with a much more complex product and variant structure. REQUIREMENTS • strong Shopify experience • proven experience building or managing substantial Shopify catalogs • experience with complex products, variants and product options • strong visual and design judgment • excellent attention to detail • highly proficient in English • excellent written and spoken communication • able to communicate clearly and naturally in English • able to work independently and take ownership • willing to question assumptions and recommend better solutions • reliable and responsive • interested in developing a long-term working relationship COMMUNICATION IS PARTICULARLY IMPORTANT TO ME. I’m looking for someone I can work with for a long time, not simply someone to complete this project. I want a partner who communicates exceptionally well, thinks ahead, notices problems before they become problems and takes genuine ownership of the work. PLEASE INCLUDE • 2–4 Shopify ecommerce websites you personally built or managed that represent your best work • your specific role on each project • examples involving complex products, variants or large catalogs • the theme you would recommend for this project and why • the Shopify apps you would recommend and why • your proposed milestones for Phase 1 and Phase 2 • your estimated timeline • your fixed price for both phases Please do not send general web development portfolios. I’m specifically interested in Shopify ecommerce work that demonstrates strong product presentation, thoughtful design and the ability to manage complex catalogs. I’m based between Stockholm and San Francisco, so reliability, communication and the ability to work independently are important. I’m looking for excellent work, thoughtful recommendations and someone I can build a long-term working relationship with. Please show me your best Shopify work and tell me how you would approach this project. My best, Kristina minimal
Project ID: 40647275
364 proposals
Remote project
Active 7 hours ago
Set your budget and timeframe
Get paid for your work
Outline your proposal
It's free to sign up and bid on jobs
364 freelancers are bidding on average $2,018 USD for this job

Hi Kristina, this is the kind of Shopify project I enjoy most: design-led ecommerce with real catalog complexity behind it. Roberto Collina and Cecilie Bahnsen both do a great job with restraint, whitespace, and confident imagery, while keeping product pages clean and premium; for a Scandinavian rug brand, I’d translate that by keeping the interface minimal but making variant selection, dimensions, and collection filtering much clearer and more structured. I’d approach this in 2 milestones: Phase 1 for store architecture, theme setup/customization, catalog/variant logic, collections, apps, payments/shipping, and launch readiness; Phase 2 for descriptions, merchandising, image cleanup, SEO, and conversion-focused refinements after initial learning. I can also recommend the right Shopify theme and app stack based on whether you want elegance first, operational simplicity first, or the best balance of both. If you’d like, I can share 2–4 relevant Shopify examples with my exact role on each and outline the milestone split in detail here.
$2,680 USD in 24 days
8.6
8.6

Hi — Elias here from Miami. I see you’re looking to develop the initial phases of an advanced Shopify store. Building a successful e-commerce platform requires more than just appealing visuals; it’s about creating a seamless user experience and ensuring robust backend functionality. What usually matters most here is scalability and maintainability. A common issue in systems like this is managing product data and user roles effectively. The tricky part is usually integrating payment gateways and ensuring the store can grow with your business needs without frequent overhauls. My approach would involve structuring the Shopify store with a focus on intuitive navigation and efficient product management. I would utilize best practices to ensure the platform is user-friendly and future-proof, allowing for easy updates as your business evolves. I’ve worked on similar e-commerce projects where I optimized workflows and integrated custom features, leading to improved performance and user satisfaction. A few questions to better understand the scope: Q1 – What specific user roles do you envision for managing the store? Q2 – Are there any particular integrations or plugins you plan to use? Q3 – What are your expectations regarding scalability as your product range expands? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.
$2,500 USD in 10 days
8.2
8.2

Hi Kristina, your brief is thoughtful, clear, and exactly the kind of long-term ecommerce build that benefits from strong communication and careful planning. The reference brands you mentioned are effective because they let imagery lead, avoid clutter, and make the shopping experience feel editorial without hurting usability; for rugs, I’d keep that same visual restraint but put extra care into product families, size/color logic, and collection structure so the catalog stays intuitive. My recommendation would be to divide the project into Phase 1 for build, setup, catalog architecture, variant handling, testing, and launch, then Phase 2 for content polish, merchandising, SEO, and iterative UX improvements. I work independently, communicate consistently, and I’m very comfortable taking ownership when there are moving parts and product complexity involved. Happy to share my strongest Shopify examples and the exact theme/apps I’d suggest for this store.
$2,740 USD in 23 days
7.5
7.5

Hi there, We can build and refine your Shopify store with a strong focus on premium visual presentation, intuitive navigation, and clean management of your complex rug variants and product families. We’ll handle the theme customization, catalog structure, variants, product imagery, payments, shipping, mobile optimization, SEO, and conversion-focused refinements. We understand the importance of a refined, image-led Scandinavian aesthetic and can take inspiration from the restraint and product storytelling of the referenced brands while adapting it to your larger variant structure. We can divide the $2,500–$3,000 budget into clear Phase 1 and Phase 2 milestones and are also open to a long-term partnership after launch. Kindly send me message to discuss more or directly award me. Thank you!
$1,500 USD in 5 days
7.3
7.3

Hello Kristina, you’re not looking for a generic Shopify setup, and that comes through very clearly in your brief. What Roberto Collina and Cecilie Bahnsen do especially well is present products with calm confidence: strong imagery, disciplined typography, generous spacing, and simple navigation that never competes with the product; for your store, I’d apply those principles while building a much more deliberate backend structure for variants, product families, and collection discovery. I’d split the work into 2 milestones exactly as requested: first the full store foundation and launch, then the merchandising/content/SEO/optimization layer once the store is live and we can refine intelligently. With a catalog like this, the real value is not just design but also organization, consistency, and decision-making that prevents issues later. I’d be glad to send over relevant Shopify work samples and my recommended theme/app stack for this brand direction.
$2,595 USD in 26 days
7.2
7.2

Hello Kristina, I’d love to help build a refined, image-first Shopify store for your Scandinavian rug brand. I have strong experience with Shopify, custom themes, complex product variants, large catalogs, UX and conversion-focused ecommerce. I especially like the restraint and strong visual storytelling of Roberto Collina and Cecilie Bahnsen. I’d bring that same clean, premium feel to your store while keeping the 152 color and 77 size variants easy to manage and shop. **My approach:** * **Phase 1:** Shopify setup, theme customization, catalog/variants, apps, shipping, payments, responsive optimization & launch * **Phase 2:** Merchandising, product content, SEO, UX/CRO improvements & refinement * **Timeline:** ~3–4 weeks * **Fixed price:** $2,800 total — $1,800 Phase 1 + $1,000 Phase 2 For the theme, I’d recommend a clean, flexible premium Shopify 2.0 theme that can deliver the editorial/image-led experience you’re after without making the complex catalog difficult to navigate. I can also share relevant Shopify projects with complex products/catalogs and explain my exact role on each. I’m focused on long-term relationships, clear communication and taking ownership rather than simply completing tasks. Let's chat, Himanshu
$2,250 USD in 7 days
6.6
6.6

Hi, I'm interested in your project "Advanced Shopify Store Developer -- 2". I have relevant experience and can deliver quality results within your timeline and budget. I'd love to discuss the details. Please feel free to reach out.
$1,500 USD in 7 days
6.4
6.4

Hi Kristina, I read your brief carefully and understand this is not just a Shopify setup — the real work is creating a refined, image-led store while organizing a complex rug catalogue correctly. I like the restraint of Roberto Collina and Cecilie Bahnsen: strong imagery, clean typography, lots of breathing room and very little visual noise. For your rug brand, I’d use the same principles while making the design → color → size journey extremely clear. I’d recommend Shopify 2.0 with a premium theme such as Prestige, customized around your brand, with a minimal app stack. Phase 1 – $1,550 Theme/design, catalogue structure, 16 product families, variants, collections, navigation, shipping, payments, mobile optimization, testing and launch. Phase 2 – $950 Product descriptions, merchandising, image optimization, SEO, UX/conversion refinement and additional collection work. Total: $2,500 fixed Timeline: 4–5 weeks I’ll share a working preview throughout development and take ownership of the catalogue structure, not just follow instructions blindly. I can start by mapping one product family and its color/size structure so you can see exactly how I’d approach the full store.
$2,500 USD in 24 days
6.3
6.3

Hi, I can help build your Shopify store into a premium, design-focused ecommerce experience that reflects the quality of your Scandinavian rug brand. I have experience creating Shopify stores with complex product catalogs, variant structures, collections, product merchandising, and conversion-focused UX. For this project, I would carefully structure your 16 product families, 152 color variants, and 77 size variants to ensure customers can easily browse, compare, and purchase without confusion. I will handle theme customization, responsive design, product organization, payments, shipping, apps, SEO foundations, and final optimization. I understand the design direction you are aiming for. The strength of brands like Roberto Collina and Cecilie Bahnsen comes from clean layouts, strong imagery, minimal distractions, and storytelling through product presentation. I would apply those principles while adapting them for a rug catalog where navigation and variant selection are critical. I can provide a milestone-based approach covering Phase 1 store launch and Phase 2 optimization within your budget range, with clear communication and long-term support after launch. Best, Justin
$2,000 USD in 15 days
6.4
6.4

With over 5 years of Shopify development experience, I understand the importance of merging visual appeal with functionality. Your emphasis on a design-forward, image-rich ecommerce experience aligns perfectly with my expertise in crafting intuitive and distinctive online stores. Could you elaborate on the specific design elements that are crucial for showcasing the Scandinavian rug brand's uniqueness in the digital space? Regards, Yogesh Kumar
$1,760 USD in 8 days
6.3
6.3

Hi, I understand the importance of creating a refined, intuitive, and distinctive Shopify store that reflects the quality of your Scandinavian rug brand. I will meticulously handle the Shopify theme selection, customization, product organization, and variant logic to ensure a visually appealing and user-friendly online experience. How do you envision integrating the design principles from Roberto Collina and Cecilie Bahnsen into a more complex product and variant structure for your brand? Looking forward to chatting. Thank you.
$1,500 USD in 5 days
5.7
5.7

Hello! As per your project post, you are looking to build an refined Shopify store for an established Scandinavian rug brand, with a complex catalogue of around 16 product families, 152 colour variants, and 77 size variants. The main goal is not simply to configure Shopify, but to create an image focused, elegant and intuitive ecommerce experience while carefully structuring the product and variant system. I can help with both Phase 1 and Phase 2, including Shopify theme selection and customization, product and collection architecture, variant setup, imagery, navigation, payments, shipping, mobile optimization, merchandising, SEO and conversion improvements. I would approach the catalogue structure carefully so customers can easily understand colour, size and product relationships without making the shopping experience feel complicated. I can also provide relevant Shopify ecommerce examples, along with my specific involvement and experience with complex catalogues, so you can evaluate the quality of work directly. Let’s connect to review the existing product catalogue, photography and Shopify setup so I can propose the right theme, app stack, milestone breakdown and timeline for the Scandinavian rug brand. Best regards, Nikita Gupta
$1,500 USD in 24 days
5.7
5.7

Hello, I’d love to build a refined Shopify store for your Scandinavian rug brand, combining strong visual presentation with a clean and intuitive experience for your complex product and variant structure. I’ll focus on thoughtful navigation, high-quality product presentation, mobile responsiveness, and a seamless shopping journey. I can handle both store setup and the second phase of merchandising, SEO, and UX refinement, while keeping the design restrained and premium. I’d also be happy to share relevant Shopify work and recommend a suitable theme and apps based on your catalog. Best Regards Fizza Nadeem K
$1,500 USD in 2 days
5.8
5.8

Hi Kristina, This is a good fit for a Shopify build where the catalogue structure and visual presentation need equal attention. I’d keep the design clean and editorial, using the product photography and Scandinavian aesthetic as the main focus. For the catalogue, I’ll carefully organize the product families, colour/size variants, collections and navigation so the large number of options remains easy for customers to understand. I’d recommend **Prestige** as the base theme, customized around your brand rather than leaving it as a standard theme. **Phase 1 – $1,200:** Shopify setup, theme customization, catalogue/variants, collections, navigation, images, payments, shipping, apps and mobile testing. **Phase 2 – $800:** Product content, merchandising, image optimization, SEO and UX/conversion improvements. **Total: $2,000 fixed | 3–4 weeks** I have 10+ years of development experience and can handle the project independently with clear communication and practical recommendations throughout the build. Thank you Regards, Sai
$2,000 USD in 25 days
5.5
5.5

Hi Kristina, I will build this as a premium, image-led Shopify store where the 16 product families and complex color/size variants remain simple for customers to browse. I can handle both phases, from theme customization and catalog structure to merchandising, SEO, UX, and conversion improvements. I would use a flexible Shopify 2.0 theme with minimal apps to keep the experience fast and easy to manage. Could you share the current product data so I can review the variant structure and recommend the best theme? Thanks!! Parminder
$2,000 USD in 5 days
5.7
5.7

Hi, It looks like the main challenge here is building a clean, scalable Shopify setup that handles a complex catalog of rugs with many variants without feeling cluttered or overwhelming. The visual references you shared point to careful image prioritization and restrained typography—both things I’ve worked on before. For the catalog, I’d recommend a theme like Symmetry or Impulse depending on how much control you need over variant selection. Apps like Matrixify and EasyExport would help manage the 152 color and 77 size variants efficiently, while something like Loox could handle customer product photos if that becomes useful later. Phase 1 would focus on the core structure—proper variant logic, clean navigation, and mobile-first image handling. Phase 2 would refine the merchandising based on early traffic patterns. The biggest unknown is how customers will actually use the variant selectors, so I’d build the system to log those interactions and adjust as needed. Thanks, Denis.
$1,600 USD in 20 days
5.4
5.4

I am excited about collaborating with your Scandinavian rug brand on transforming its online presence. With my expertise in Shopify development and design, I can create a compelling digital experience aligned with your vision. By focusing on theme customization, product organization, variant logic, and mobile optimization, I aim to craft a visually stunning and user-friendly online store that captivates your audience. Drawing inspiration from brands like Roberto Collina and Cecilie Bahnsen, I will prioritize visual confidence and brand storytelling in the website design. With a portfolio showcasing successful Shopify projects, I have the skills to enhance your product presentation and overall online experience. By proposing a detailed plan for Phases 1 and 2 with transparent pricing between $2,500–$3,000, I am committed to delivering quality results efficiently and building a strong partnership with open communication and reliability. I look forward to working together to elevate your Scandinavian rug brand's digital presence and create a conversion-optimized online store. Let's embark on this journey together to bring your brand's essence to life online.
$2,700 USD in 5 days
5.3
5.3

Hello Kristina, I understand this project's real challenge isn't Shopify setup itself — it's making 16 product families with 152 color and 77 size variants feel effortless and image-forward, so the site reflects the quality of your rugs rather than just organizing complexity. My approach: Store Architecture: Thoughtful navigation, collection structure, and variant logic built to stay intuitive despite catalog complexity. Design Execution: Restrained, confident visual presentation inspired by Roberto Collina and Cecilie Bahnsen — strong imagery hierarchy and cohesive brand storytelling, adapted realistically to a more complex product structure. Phase 1: Theme customization, catalog/variant setup, shipping/payments, essential apps, mobile optimization, and testing. Phase 2: Product copy, merchandising, image optimization, on-page SEO, and conversion refinement based on early data. I bring strong Shopify experience with complex, variant-heavy catalogs and careful visual judgment — and genuine interest in an ongoing partnership beyond this launch. Best regards
$1,500 USD in 10 days
5.4
5.4

Respectfully, Your complex rug catalog needs careful variant structure while keeping the shopping experience clean and image focused. I can build the Shopify store with clear navigation strong product presentation and a refined design inspired by the restraint and visual storytelling of Roberto Collina and Cecilie Bahnsen. I have experience with Shopify stores involving product variants catalog management and ecommerce UX. I can handle both phases including theme customization product setup merchandising SEO mobile optimization and final testing with a focus on long term maintainability. One question: do you already have the product data organized for Shopify import? Looking forward to collaborating with you. Portfolio: https://www.freelancer.com/u/Hammadhassan21 Best regards, Hammad Hassan.
$1,500 USD in 7 days
5.9
5.9

Hi Kristina, I visited both aspirational websites you shared. The UX and UI isn't complex or challenging. It's the use of high resolution imagery that makes those web pages visually appealing. My bid covers Shopify store design/development as well as products data setup including 16 product description writing and handing over a ready to go live Store. Are there any specific Shopify apps you have in mind that you would like to incorporate? For example, Klaviyo, Trustpilot, Instafeed etc? Once I have the above details, I will take it from there. I am a senior Shopify developer and ecommerce strategist with over 8 years of Shopify customization experience and 18 years in custom solutions development. My background includes managing complex product catalogs and ensuring a seamless user experience that reflects brand quality. Should you need any info please feel free to contact me. I look forward to hearing from you soon. Best, Mohammad
$2,000 USD in 15 days
5.2
5.2

San Francisco, United States
Payment method verified
Member since Apr 14, 2012
$250-750 USD
$30-250 USD
$10-30 USD
$10-30 USD
$750-1500 USD
₹12500-37500 INR
₹37500-75000 INR
₹1500-12500 INR
₹1500-12500 INR
₹12500-37500 INR
$200 AUD
$250-750 CAD
$250-750 AUD
$15-25 USD / hour
₹1500-12500 INR
$5000-10000 USD
₹1500-12500 INR
$30-250 USD
$1500-3000 CAD
$30-250 USD
$100 USD
$90 AUD
€250-750 EUR
$250-750 CAD
₹150000-250000 INR